Event Date/Time: Mar 21, 2002 End Date/Time: Mar 22, 2002
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Description

A Senior-Level Event Focused On Managing, Measuring and Maximizing Intangible Assets To Strengthen Bottom-Line Performance and Ensure Competitive Advantage. Specifically, you will learn about:
* Creating an Effective Intellectual Asset Management Program: How to Generate Value from your IP
* The vital business drivers and strategies for accurately identifying and recording IP assets
* The reporting of IP to drive corporate value and raise capital
* How to align IP with the mission of the organization
* How VCs use IP to pitch a start-up to a larger firm for a potential merger or acquisition
* Valuation of Intellectual capital
* IP enforcement for enhancing portfolio value
* New tools and resources to manage your licensing process
* Intellectual Asset Management
* Knowledge Diplomacy: Global Competition and the Politics of Intellectual Property
* The Digital Dilemma: Intellectual Property in the Information Age
* How to Generate Revenue with your IP
* Knowledge Diplomacy: Global Competition and the Politics of Intellectual Property
* Positioning IP for Shareholder Value

Venue

633 N. St. Clair
Chicago
Illinois
United States
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