Bringing Soy Products Into The Mass Market

Venue: Hotel Inter-Contiental

Location: New Orleans, Louisiana, United States

Event Date/Time: Apr 30, 2002 End Date/Time: May 01, 2002
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Topics to be addressed:
* Flavoring,texture & masking issues, The importance of balancing function and taste
* How to bring soy into the mass markets
* Understanding mainstream market trends, and learning how to further push soy into this arena
* New health claims – research updates & labeling & advertising issues
* Gaining consumer buy-in
* Using the Internet as a tool to create health awareness and gain customers
* Forging strategic alliances and partnerships
* Maximizing the health benefits claims to develop a successful marketing campaign
* The GMO Debate
* Soy – as a functional food
* Overcoming misperceptions of soy
* New processing technologies
* Marketing your soy product internationally
* Legal and regulatory issues