Event Date/Time: Apr 16, 2002
End Date/Time: Apr 17, 2002
Marketing has been called the backbone of successful forest products companies. Yet many manufacturers struggle with the marketing concept. Those attending this workshop will learn about the products of wood based industries, marketing as it relates to these products and how to gain a competitive advantage in the industry. It is designed for new marketing and sales personnel or those wishing to brush-up on the industry.