Managing Museums and Galleries in the 21st Century

Venue: London

Location: London, United Kingdom

Event Date/Time: Nov 10, 2002 End Date/Time: Nov 15, 2002
Report as Spam


Museums and galleries operate in an increasingly complex and challenging environment. The changing expectations of visitors, increased competition from leisure and entertainment, new technologies, the need to reach out to new audiences and the requirement to work within limited budgets are placing greater demands than ever on those who manage galleries and museums.

There are more than 2000 galleries and museums in the UK, ranging from internationally renowned institutions to small, locally based enterprises adopting radical approaches to programme development and marketing. In the past five years National Lottery funding has led to a large number of redevelopment and new building projects within the sector. From this wealth of experience the seminar will draw out a wide range of issues that have universal relevance to those in the museum and galleries profession. Participants will be able to debate and discuss key issues as well as share best practice in museum and gallery management.

This seminar is the third in a series of international events organised by the British Council on the development and management of museums, galleries and other cultural institutions.
The programme will include presentations, case studies, and visits to a range of museums and galleries in London and elsewhere.

Topics covered will include:

 the role of museums and galleries in the 21st century, including their contribution to tourism and urban regeneration
 governance, management and planning
 marketing, promotion and branding
 major project management
 management, marketing, and design of temporary exhibitions
 catering, retailing, merchandising and other revenue generating activity
 adding value to the visitor experience, with local and international collaboration

There will be at least one formal session included in the programme for participants to exchange information and ideas from their own museum and gallery projects. The seminar website will allow networking to take place between the event directors, contributors and participants before and after the seminar.

Participant Profile

This seminar will cover issues of importance to directors, marketing directors and exhibition directors of museums, galleries and other cultural institutions. Those involved on a voluntary or unpaid basis as trustees or board members, civil servants in cultural departments of national and local government, and those involved in teaching, travel and leisure management will also find the programme of great interest.

Event Directors

Vicky Sargent is the managing director of Vérité Communications, a communications consultancy. The founding chief executive of the Design Business Association (1986-92), she has developed and directed a number of programmes for the British Council including previous seminars on the management of museums and galleries, and design education. Between 1995 and 1999 she was the consultant director of education at British Design & Art Direction (D&AD).

Joe Tibbetts is the creative director of Vérité Communications. The consultancy is the lead partner in People in Motion, a consortium of four companies offering communications, interactive and architectural design to the museums and galleries sector.

Joe has developed and delivered marketing communications programmes in many countries, including Australia, Brazil, the Philippines, India, France and the UK. He was the chief executive of the Icograda Foundation, (International Council of Graphic Design Associations), 1999-2001. Joe is a regular contributor to national newspapers and has written and presented documentary programmes for BBC Radio 4.


Additional Information

Fully residential fee: £1590 The fee will include:  5 nights’ accommodation from Sunday night 10 November 2002 to Thursday night 14 November 2002 inclusive, in an en-suite bedroom  all meals from dinner on Sunday evening 10 November 2002 to lunch on Friday 15 November 2002  full professional programme  social programme (including opening reception)  welcome and farewell packs (containing programme, contributors’ summaries, local information etc)  group photograph  experienced Event Manager in attendance throughout the event  emergency medical insurance