Marketing Innovations in the Pharmaceuticals Industry: 6th Annual Executive Summit (PHM)

Venue: Hilton La Jolla Torrey Pines, California

Location: La Jolla, California, United States

Event Date/Time: Nov 03, 2002 End Date/Time: Nov 07, 2002
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Description

Event Summary:
A virtual think tank of new ideas for profitable growth in today's hyper-competitive pharmaceutical and biotechnology markets, this Executive Summit affords you direct contact with thought leaders and your industry peers. Formal presentations, panels, roundtable discussions, speaker-hosted luncheon tables, and networking opportunities including receptions, golf and more, ensure you will leave the event fully prepared to meet this volatile market's challenges head-on and drive your company's strategic response and innovations. Roll up your sleeves and dive into case scenarios and group exercises in technology-enabled clinical drug development, product launch, patient and physician communication, and supply chain management in our hands-on Executive Forum. Then join the General Session and listen to industry luminaries forecast the future of pharmaceuticals and biotechnology, explore real-world case studies, and join point/counterpoint and roundtable discussion sessions with speakers and your industry colleagues. And wrap your participation by taking the branding test to find out how your company stacks up in corporate and product branding in an innovative one-day seminar on The Power of the Brand.


November 3-7, 2002 will herald an event like no other in the healthcare industry - three concurrent Frost & Sullivan Executive Summits for healthcare manufacturing decision-makers:

Growth Strategies and Opportunities in the Medical Device Industry

Marketing Innovations in the Pharmaceutical Industry

Maximizing Outcomes of Information Technology in Drug Discovery and Development


Be sure to include the Executive Summit Passport in your registration to maximize the impact of your Frost & Sullivan Executive Summit experience!

For a reduced fee of just $195, the Passport allows you complete access to all concurrent general sessions. This is your key to opening the door when opportunity knocks- for executives that are involved in more than one of the topics we will be covering at the event, a Passport is essential and highly recommended.

To contact someone today phone 1.877.GO.FROST (1.877.463.7678) or email cfsales@frost.com.


E X E C U T I V E F O R U M

Golf, cocktails, and dinner...launch your networking plans during Sunday's fun, informal activities, and spend Monday laying your business plans for advancing your e-strategies in an intensive, results-oriented workshop.

Sunday, November 3, 2002

Golf Tournament
Cocktail Party
Dinner Reception
Monday, November 4, 2002

Workshop
Roundtable Networking Luncheon

G E N E R A L S E S S I O N

Tuesday & Wednesday, November 5-6, 2002

Be among an intimate group of pharmaceutical decision-makers at the general conference session building and leveraging their knowledge, contacts and resources.

Validate your plans:

Gain insights and practical advice from pharma's foremost specialists sharing real world perspectives on what works and what doesn't
Get information first-hand from leading pharmaceutical industry consultants and solution providers at our exhibition and product showcases
Network, network, network!
Cocktail Party
Networking Dinner Reception


B R A N D I N G W O R K S H O P

Thursday, November 7, 2002

The Power of the Brand Seminar

This workshop delivers an action plan for countering the speed at which consumers are now capable of switching loyalties.

Don't simply sell products: Build corporate and product brands
Be memorable in your customers' minds: Build equity and create loyalty
Case studies: Powerful brands and why

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