Event Date/Time: Jul 18, 2002 End Date/Time: Jul 19, 2002
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Action Sports, Extreme Sports…call it what you want. The fact is it has captured the attention of an free-spending marketing demographic — a primarily male audience ages 12-34. As participation levels grow at an unprecedented pace, more and more brands are reaching out to this lucrative market segment. But, the biggest challenge facing mainstream (non-endemic) brands — and even traditional (endemic) action sports sponsors — is how to deliver their message to this hard-to-reach generation that spends over $200 billion annually and influences another $300-400 billion in expenditures. And understanding the related dynamics — media, merchandising, athlete representation, fashion, music, event sponsorship — of the evolving action sports movement.

At SportsBusiness Journal’s 2002 Action Sports Summit, July 18-19 in Marina del Rey, you will have the opportunity to hear from the organizations that are successfully reaching the youth market and active-lifestyle adults via action sports. Key issues to be examined include:
Trends in media coverage ranging from core action sports media to mainstream and lifestyle media
Co-branding with another sponsor to expand your market reach
Building “brand authenticity” with the action sports market
Examining the impact of TV, and the prospects for specialty programming and pay-per-view
The unique purchasing habits and lifestyle choices of young women drawn to action sports
Utilizing the Internet to reach the youth culture through the use of music, graphics and content
How retailers have transformed the “tween” segment into a dynamic category of its own
In addition to hearing from leading brands and marketers, you will have the opportunity to learn from, and network with a full spectrum of players who are shaping the action sports industry. We look forward to seeing you in Marina del Rey!

Don’t miss the Focus Group Workshop on action sports apparel, taking place Wednesday, July 17th. A must attend for anyone seeking insight into the lifestyle and purchasing habits of the new teen!