Event Date/Time: Oct 23, 2002 End Date/Time: Oct 24, 2002
Early Registration Date: Jul 31, 2002
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This event offers eight distinct opportunities to learn a variety of skills and strategies to successfully overcome the challenges of the current business environment. Designed to provide high value for professionals and executives alike, all strategic account professionals seeking to improve the overall success of their programs are encouraged to attend SAMA University. The skill-building workshops built into this event were developed and will be presented by content experts who will help you meet your professional goals. Attend the following sessions and network with your peers to gain a critical competitive edge:

One-Day Sessions:
- Developing and Implementing a Successful Go-To-Market Sales Strategy
- Achieving Competitive Immunity by Mapping your Competitive Landscape
- Managing Across Borders: Making Culture Work for You

Two-Day Sessions:
- Metric-Based Account Relationship Management: Employing Metrics, Weighing and Values to Optimize Account Relationships
- Finance Is Power: Using the Language of Business to Influence Key Decision-Makers
- Selling to Senior Executives
- Building an Effective and Integrated Strategic Account Program
- Strategic Negotiation: A Rational Process for Adding Value to Business Negotiations


Additional Information

Register before July 31st to save $100 off a 2-day session and $50 off a 1-day session. Open to strategic sales and marketing professionals and executives.