SUCCESSFUL STRATEGIES FOR MARKETING TO ASIANS IN THE US (MARKETING TO ASIANS)

Venue: Holiday Inn Midtown

Location: New York, New York, United States

Event Date/Time: Oct 24, 2002 End Date/Time: Oct 25, 2002
Registration Date: Oct 24, 2002
Early Registration Date: Aug 30, 2002
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Description



You must already know that the buying power of Asian American population groups is tremendous and growing rapidly. What you probably don’t know is how to get your share of it. Asians in the US now account for close to 5% of the US population and if your consumer base does not reflect this percentage you are doing something wrong. If you are missing out on this lucrative market, then you cannot afford to miss this event! The Asian American market represents high growth, high income, high education, high involvement and most importantly, high fragmentation – you need a focused marketing strategy to capture your share of the market. This involves looking at in-language and in-culture insights with sensitivity to critical differences in consumer perceptions, customs, attitudes and buying patterns. This conference will show you how to do this and more. Don’t miss this opportunity to network and exchange ideas with some of the most dynamic organizations that have already developed marketing strategies and gained brand loyalty from this very misunderstood market - Reserve your space now!


LEARN FROM LEADING ORGANIZATIONS THAT HAVE ALREADY DEVELOPED SUCCESSFUL MARKETING INITIATIVES FOR ASIAN SEGMENTS IN THE US – THIS CONFERENCE WILL:

- Ensure you learn the newest marketing techniques that utilize in-language insights

- Guarantee that you understand what targeting the Asian youth demographic can do for your company’s success

- Bring together the best end-user case studies, advertising agencies and market research firms to share resources, insights, and strategies on the Asian American market

- Offer the latest statistics and trends to help you best understand what tactic you should be using to capture the market


HEAR CASE STUDIES, IN-DEPTH ANALYSES AND HANDS-ON STRATEGIES FROM THESE LEADING ORGANIZATIONS:

- United Commercial Bank

- Zhen Cosmetics

- Emerge Telecom, Inc.

- Asian American Advertising Federation

- Cultural Access Group

- International Channel Networks

- KTSF-TV

- New York Life Insurance

- Western Union

- Intertrend

- Kang & Lee

- KSCI-TV

- Imada Wong Group

- Asia Link Consulting

- The Mango Group

- Fulfillment Plus

- SINA.com

- Promar International


DO NOT MISS OUR 2 INTERACTIVE PRE-CONFERENCE WORKSHOPS ON OCTOBER 23rd:

Workshop A: Successful Strategies for Marketing Food and Beverages to Asian-Americans

Workshop B: Your link to your Asian Market Customers – Talking the Talk


VISIT www.worldrg.com/fw265 FOR MORE INFORMATION!

Venue

440 West 57th Street
New York
New York
United States
MORE INFO ON THIS VENUE