Enterprise Wireless Forum Conference & Expo (EWF Conference & Exp)

Venue: World Trade Center - Seaport Hotel

Location: Boston, Massachusetts, United States

Event Date/Time: Oct 28, 2002 End Date/Time: Oct 30, 2002
Registration Date: Oct 18, 2002
Early Registration Date: Oct 10, 2002
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The Enterprise Wireless Forum focuses specifically on issues related to the application of wireless and mobile technologies and techniques within mainstream corporate and commercial businesses.

The Enterprise Wireless Forum is the industry's leading conference and expo addressing the entire spectrum of wireless and mobile business, technology, networking, workforce and customer centric initiatives specific to extending the corporate enterprise, empowering mobile workers and creating real business advantages.

Unlike other developer/programmer, gadget and consumer or straight industry wireless events, the Enterprise Wireless Forum focuses specifically on emerging enterprise wireless and mobile technology solutions that end-users feel are most important, and provides this information from a management/business impact perspective. The Enterprise Wireless Forum is the only event that covers the complete range of strategic business, technical, sales/marketing (workforce), and customer centric issues that must be understood to develop, implement, optimize, manage and scale wireless technology for business advantage, and ready organizations (enterprises) to truly capitalize on wireless and mobile technology solutions.

The Forum is purposely built around expert education and content, and is designed to bring buyers and sellers of enterprise wireless and mobile business technology together, to forge solutions and form new profitable business relationships. The challenges of selecting, integrating and deploying this technology within the enterprise are very real, and thanks to this Forum…so are the solutions.

Developed by some of the brightest minds in the wireless and mobile arena, the forum will feature visionary keynotes, expert panel discussions, analyst and emerging technology briefings, in-depth tutorials, and real world case studies that provide a clear path to success in planning, selecting, implementing, and leveraging enterprise wireless solutions for competitive business advantage.

Target Audience:
Targeting a senior level business and IT audience, the Enterprise Wireless Forum attendees will be those responsible for evaluating, developing, implementing, maintaining and scaling wireless technologies and mobile strategies and solutions in their organizations, including:
·Executive and Corporate Management: CEOs, CIOs, COOs, CFOs, CTOs, Vice Presidents;
·Strategic Business Development: VPs of Business Development, VPs of Marketing, Strategic Development Directors, Supply Chain/Channel Directors/managers;
·Internet and e-Commerce: VPs of eCommerce, Directors of Business Strategy and Technology, eBusiness Directors, e-Commerce Directors;
·IT Management: IT/IS Directors & Managers, Web Managers, Network Managers; Internet Strategists;
·Purchasing and Procurement: Chief Procurement Officers, Directors of Purchasing, Purchasing Managers, IT/Enterprise Architects; and
·Technical Professionals: Directors of Logistics, Systems Managers, Analysts, Consultants, Integrators, Web/Intranet/Extranet Professionals.

Past Attendees:
Attendees of INT Media Group’s New Enterprise Wireless Forum came from both the technology and business ends of the business/technology continuum. They consisted largely of business and technical mangers, directors and executives.Attendees represent a wide variety of industries but all have one thing in common –the need for enterprise wireless technologies and mobile business/workforce solutions for the corporate enterprise.

As with any major enterprise initiative, wireless and mobile strategies must be followed with the implementation and deployment of the right applications to provide a winning solution. These technologies are never easy to understand but this track will unravel the jargon and hyper-babble to explain the fundamentals, standards and details governing applications and services in the wireless world. Applicable to both business and technical managers, the audience will learn (in detail) about the latest wireless technology, application and service solutions, as well as how to best leverage them across the enterprise.

The Mobile workforce continues to grow and reap benefits at an incredible rate. In fact it is estimated that by 2004 more than 40% of the global workforce will operate remotely. Currently some of the most popular and beneficial wireless applications are those designed for the mobile workforce and field force with mobile devices as the driver. Sales, service, field engineers and management are all benefiting from these types of applications and odds are, your company is - or will soon be – capitalizing on the benefits of a mobile workforce.

The productivity, efficiency, flexibility and cost savings a successful mobile workforce implementation can offer is surpassed only by the growing customer demand for it. However, there are real challenges here that must be understood and addressed such as the necessary procedures and policies that need to be put into place, secure infrastructure, device selection and reliability, synchronized data, process integration, enablement and management, and more.

This track tackles all critical issues surrounding the enablement, necessary technology and infrastructure and management of a successful mobile workforce

The evolution of wireless mobile technologies and devices is fundamentally changing the way the world communicates and conducts business. Moreover, barriers of bandwidth, speed, graphics, content and connections are quickly being removed, with the result that shortly it will not be technology that limits wireless capabilities but rather the imagination of business and technical managers.

Building and managing scalable infrastructures and integrating wireless technology across the entire network in a secure, real-time, and remotely accessible manner, will be as critical a component as any in wireless implementation. The popularity of Wireless LAN technology such as 802.11 is growing exponentially within the enterprise and for location based services. While the benefits and capabilities of wireless network technologies are for real, there is still much to be understood. How can it be integrated with WAN’s? How does 802.11 compare with PAN technologies such as Bluetooth? What role will Network Services play?

The deployment of applications using wireless data technology services is exhibiting explosive growth for industry-specific and vertical applications, and the wireless data market servicing horizontal users is now catching fire. It is easy to see why. The benefits of wireless data implementations in terms of cost reduction, increased productivity, higher quality services and the development of new markets, are well known. However, pitfalls do exist. Organizations considering wireless data solutions must first consider the significant barriers that exist, including the varying coverage of most public systems, reduced transfer rates versus landline connections, connectivity costs and the special characteristics of wireless connections (high latency, low reliability, reduced bandwidth), form factors and user interface issues.

Once these have been addressed, and the business case successfully made, organizations must deploy and support their wireless and mobile initiatives. In doing so, consideration must be given to infrastructure, scaling test environments up to meet real world demand, and of course end-users. In addition, enabling wireless applications and access will create systems issues involving connectivity, synchronization, services, user support, network management and security.

The Enterprise Wireless Forum will be promoted through an aggressive national integrated marketing program and supplemented by an equally aggressive regional marketing campaign. Pre—event marketing will reach over 3 Million business and IT executives, directors and managers. Projected event attendance is 750+

Wireless Week delivers saturation coverage of the wireless telecommunications industry to a growing audience of voice and data service providers and volume users. A national award-winning publication, its editorial scope encompasses cellular/PCS, wireless Internet, paging/messaging, broadband, SMR/private radio and satellite. Wireless Week covers business and technology, the companies and the people behind them, the policies and the politics. An integral part of Cahners Business Information’s rich content portfolio of more than 100 business-to-business magazines and 140 web sites, Wireless Week is dedicated to providing the most timely, accurate and comprehensive information to the dynamic wireless market.

PCIA is known for building wireless communications industries. They built the land mobile radio, messaging and the Personal Communications Services (PCS) industries. The great opportunities you have before you in the global mobile convergence marketplace are due directly to many of our initiatives. While they offer many of the things a traditional association offers, their greatest accomplishments over the last 50 years have been a result of our vision and our ability to evolve to meet marketplace needs. They have successfully facilitated industry dialogues that resulted in actionable visions of the future. They have created new wireless industries by doing things like anticipating marketplace trends, guiding regulators, and bringing together industry leaders in a neutral yet dynamic forum for achieving success.

WirelessDeveloper.com, a community of over 20,000 software developers and their suppliers, provides turn-key management of wireless developer programs. Our suite of developer services includes technical support, training, certification, software publishing, market development, venture capital funding, outsourcing, and much more. We build solid relationships between developers and wireless platform providers. WirelessDeveloper has a 12 year history. It was formally spun out as its own corporate entity in June, 2001 by Konny Zsigo, its President.

Iain Gillott, the founder and principal of iGillottResearch, is responsible for conducting research on major wireless technology and business issues, including 2G and 3G systems and technologies, Wireless Application Protocol (WAP), i-Mode, Mobile Commerce and its value chains, GSM/GPRS, EDGE, UMTS and WCDMA, 1xMC/EV and 3xMC, Wireless Instant Messaging, IP provisioning and billing platforms, and Wireless Application Service Providers (ASPs). He is an acknowledged wireless and mobile industry authority and a frequent commentator on industry issues and trends, having addressed and challenged audiences around the world. Mr. Gillott lectures on the wireless telecommunications industry at the University of Texas and at Thunderbird, and has appeared on CNBC, CNet and CNN. In addition, he is frequently quoted in major publications, including Red Herring, The Industry Standard, Wired, Investors Business Daily, the Wall Street Journal, Computerworld, NetworkWorld, eWeek, Newsweek International, Wireless Week and Business Week.


Additional Information

Please contact John Sellazzo to inquire about Sponsorship/Exhibiting/Speaking opportunities at 508-870-5858 x124. Please contact Rebecca Hodgkins to inquire about Marketing/Press at 508-870-5858 x117. Please contact Cress O'Brien for questions regarding Registration at 508-870-5858 x126.