6th Sedona Conference: The Creative Process - Demystifying Digital Media (6th Sedona Conferenc)

Venue: Clontarf Castle

Location: Dublin 3, Ireland

Event Date/Time: Oct 24, 2002 End Date/Time: Oct 26, 2002
Registration Date: Oct 26, 2002
Early Registration Date: Sep 30, 2002
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This is the 6th Sedona Conference, a forum for reflection and debate about the convergence of education, entertainment and technology. The conference provides international recognition for the growing impact of digital media in education. Never before have so many national and international experts come together to discuss and share their views on the issue.

This is the first time the Sedona conference has come to Ireland, previous Sedonas having taken place in Barcelona and in Sedona, Arizona, the town from which the conference takes its name. The Sedona Dublin conference is the first event about education and digital media to take place in Ireland, the recent National Digital Media Conference having confirmed the need for a specific event about digital media targeted to the education community.


In the last five years the world has witnessed simultaneous digital media and Internet revolutions. We have begun to understand the impact of media and telecommunications convergence. The promise of digital media, internet and mobile communications has captured the imagination of the public, and solid business opportunities have been created. But little is known about the convergence of education, entertainment and technology.

The education sector spends billions of dollars a year on IT and the significance of digital media in education is growing. This international event will help the sector to grasp the digital nettle by bringing senior education figures together with digital media practitioners, entertainment companies, equipment providers and leading technology strategists.


The tone of the conference will be high-level knowledge sharing about technology and education with an emphasis on digital media and on where creativity comes in to the equation. Dr. Edward de Bono, renowned in management and education circles, will be the keynote speaker, with international speakers coming from Ireland, UK, Netherlands, USA and United Arab Emirates. Conference themes include education without borders, learning to bridge the digital divide and creativity in the digital age. Participants will include senior academic staff, managers and administrators representing educational institutes from around the world.

Topics and Themes

Creativity in the digital age: Digital media delivers tremendous creative potential to the desktop. How does this open doors to greater diversity, not only in how we live and play, but also in how we work and learn?

Bridging the digital divide: Globally there are estimated to be 800 million teenagers and young adults who have been born into the highest video and audio standard ever known; how does education engage with them?

The promise of digital media: Once bandwidth is really solved and memory leaps to multiple squared capacities from what now exists, will we have a true renaissance of video streaming beyond belief?

Convergence of education, entertainment and technology: How do those who are working in the educational field and who are dealing with the implementation of technology on a daily basis engage with those who develop digital media, think or write about it?

Socio-economic considerations: digital media can be globally exported from wherever it is produced creating the tantalising proposition that world trade barriers dissolve with the formation of digital connectivity.

Regeneration and digital media: a case study and discussion on urban regeneration, skills needs and learning initiatives based on the Liberties area of Dublin, home of the Digital Hub.


Education professionals need to understand more about the impact of digital media on their students, their faculty and on society as a whole. Experts in digital media, including content creators, software developers and mobile operators are among those who can help them reach this understanding. The conference provides a vital opportunity for learning and exchange between both groups.

Conference Programme

24th October Morning

Chair - Dr. Paul Elsner (founder of the Sedona Conferences)
Keynote on Creative Thinking - Dr. Edward de Bono
Creativity in the Digital Age - Chris Horn (Iona Technologies, Ireland)

24th October Afternoon

Theme: "What can Digital Media do for Education?"

Art the 4th R in an Age of Digital Tools - Dr. Jason Ohler (University of Alaska, USA)
The Promise of Digital Media - Frank Boyd (BBC Innovation and Learning, UK)
The Secret Life of Content and the Digital Media Value Chain - Mark Goldstein (International Research Centre, USA)
e-Education without Borders - Mark Derro (Abu Dhabi Men's College, UAE)
Going Digital - panel discussion

24th October Evening

Reception hosted by Lord Mayor of Dublin at City Hall followed by conference dinner

25th October Morning

Theme: “What can Digital Media help Education do for others?”

Learning Initiatives in the Digital Hub – Jerome Morrissey (National Centre for Technology in Education, Ireland)

Understanding Online Psychologies – Dr. Bernard Luskin (Fielding Graduate Institute, USA)

Creativity, Learning and Digital Media – Keynote - Dr. Stephen Heppell (Ultralab, Anglia Polytechnic University, UK)

Thinking Creatively - panel discussion

25th October Afternoon

Case studies

Dr. Coen Free (Koning Willem I College, The Netherlands): From Painter of the Future to School for the Future
Dr. Piedad Robertson (Santa Monica Academy of Entertainment and Technology, USA): Fulfilling the Promise: Students/Industry
Ken Costello (Maricopa Community College, USA): The Café Lingua Project: Potential for Digital Franchising in China
Closing Panel
Closing remarks - Dr. Paul Elsner

25th October Evening

Cultural evening - James Joyce Centre.

26th October Morning and Afternoon

Edward de Bono's Six Thinking Hats Seminar


Dublin 3

Additional Information

Keynote speaker: Dr Edward de Bono Registration: €950