Gain: AIGA Business and Design Conference (Gain)
Venue: Hyatt Regency Minneapolis
|Event Date/Time: Oct 25, 2002||End Date/Time: Oct 27, 2002|
|Early Registration Date: Oct 01, 2002|
The conference is going to be comprised of mostly main stage presentations with three breakout sessions on Saturday afternoon (one on experience design, brand design, and design education). The presentations will comprise mostly of new modes of strategic designer-client collaborations. Here are some of the presentation topics:
David Brancaccio, celebrated host of public radio’s “Marketplace,” will moderate, engaging the audience, challenging speakers and placing the entire conference in the context of today’s business world.
Virginia Postrel, writer of the “Economic Scene” column in The New York Times, will discuss the aesthetic imperative from her upcoming book, “Look and Feel.” Postrel will explore the “new age of aesthetics” where the look and feel of people, places and things become increasingly important and valuable in our social and economic lives.
Harry Rich of Design Council, UK will give concrete examples of the ways that UK companies are using design to help them to respond to changing economic circumstances and global competition and to differentiate themselves in competitive markets;
Markus Schaefer of architect Rem Koolhaas’ OMA/AMO division, will review the multi-disciplined collaboration between graphic designers, architects, interior designers and digital design;
Tom O’Grady, vice president and creative director of NBA Properties/NBA Entertainment, will discuss how the NBA takes American sports brands global;
Eric Erickson and Minda Gralnek, vice presidents and creative directors at Target, will explore the unique branded culture that guides the successful retailer throughout every level of the company;
Robert Greenberg, R|GA, along with one of his clients, will discuss the creation of compelling user experiences with consistent branding across multiple channels: narrowband, broadband and wireless technologies;
Susan Avarde, CitiGroup consumer business director of global branding, will team with Maggie Shea, director of account management at Fallon Worldwide, and Pentagram partners Michael Bierut and Paula Scher, to present a new model of collaboration between client, agency and design firm;
Steve Williams, worldwide brand manager of BP, and Margaret Youngblood, executive creative director of Landor Associates, will discuss the complex and collaborative strategy used to create, launch and implement a new branding program for BP worldwide.
HP/COMPAQ INTEGRATION AND DESIGN--Allison Johnson, senior vice president, Global Brand and Communications, Hewlett-Packard Company and Keith Yamashita, principal, Stone Yamashita Partners, will speak about the role design played in the strategic integration of HP and Compaq.