Event Date/Time: Jan 28, 2003 End Date/Time: Jan 29, 2003
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Description

Packaging – On The Verge Of Radical Change
Imagine a packaged product which could interact with you…..attracting your attention in-store by talking to you, letting you know if it is still fresh inside, allowing you to buy it without standing in line for twenty minutes, ensuring you have cooked it to perfection! An academic dream or an impending commercial reality? With intelligent and smart packaging technologies, many of the features above have already been technically possible for years. Today, however, retailers and brand owners are preparing to make the huge step forward from examining these intelligent technologies – to applying them actually in-store and in their supply chain. This unique conference programme comes at a crucial time when key players are now working together to make intelligent packaging a commercially viable, cost-effective catalyst for change. Intelligent packaging has the power to decimate supply chain costs, save lives, permit premium pricing and increase sales through fewer stockouts and new consumer propositions. Those left behind will lose business.

What Is Intelligent & Smart Packaging?
Intelligent or smart packaging can be defined as a pack which incorporates a disposable device which interacts with the consumer or its environment. There are a vast number of technologies and applications within this remit, but this conference programme focuses on the most important and significant ones likely to radically change brand management and the supply chain during the next ten years.

Major influencing technologies include:

· Polymer and other Laminar Electronics e.g. the transparent electronic package
· Radio Frequency Identification (RFID)
· Smart Inks and Diagnostics

Significant packaging applications include:

· Supply chain tagging for tracking, tracing and control
· Time–temperature indicators for demonstrating freshness, doneness, product integrity, quality and safety etc.
· Fun and information features such as sound and image interactivity to enhance brand packaging
· Consumer interactivity and error prevention – dosage devices, refrigerator reordering, auto cooking in the microwave, disposable timers on hair dye etc.
· Anti-theft and stock control benefits within the supply chain
· Interactive security and anti-counterfeiting devices

Why Attend?
Intelligent Packaging will totally transform the retail environment and the products we purchase as consumers in the future. However, there are many barriers to full scale implementation of intelligent technologies - namely high costs, tentative consumer acceptance, getting supply chain partners to work together harmoniously, as well as some complex legislative and standards issues. This conference brings together a unique forum of experts in intelligent packaging to address these crucial issues, debate future opportunities and provide practical knowledge on applications currently in use. Hear case studies from practitioners already working to implement intelligent packaging applications in their companies, as well as research-based review papers summarizing new technologies and directional forecasts from leading academics as to the future of intelligent and smart packaging. Armed with this knowledge, you will be able to implement a strategy within your own organisation for making your packaging and your part in the retail supply chain more intelligent and transforming your approach to brand management and merchandising.

Who Should Attend?
This conference has been extensively researched with and subsequently tailored towards:
· Brand owners and Consumer Goods Companies – especially within dairy, snack, confectionery, convenience food, beverage and pharmaceutical markets
· Retailers and Supply Chain Partners
· Suppliers and Manufacturers of Intelligent & Smart Packaging as well as related technologies
· Academics and Research Institutes
Those responsible for selecting, marketing and specifying packaging as well as driving forward supply chain and consumer innovation for consumer goods should not miss this unique programme. It is especially relevant to Packaging Development Managers, Directors of Research & Development, Product, Marketing and Brand Managers as well as Technical Directors.

Optional Briefing Session – Monday 27th January 1pm – 5pm
Intelligent and smart packaging covers a huge spectrum of radically fast developing technologies and applications. Our optional pre-conference briefing is the ideal way to quickly get up to speed with the major markets, the key players and the most important technologies which are likely to shape retail packaging and consumer products in the future. Independent subject experts from IDTechEx will lead the workshop and ensure participants gain a thorough introduction to the technologies and applications of Intelligent Packaging in an interactive and participative session. This half-day participative briefing session provides a unique opportunity to see demonstrations and handle samples. You can bring your questions and concerns to session leaders and fill in the gaps in your knowledge prior to the main two-day conference programme. You will take away a personal copy of the tutorial slides. So if you need to know your magic inks from your electronic polymers and your tags from your sensors, this comprehensive one-stop briefing session is a must.

Venue

Crowne Plaza
Crowne Plaza Miami International Airport, 950 NW LeJeune Rd
Miami
Florida 33126
United States
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Additional Information

Conference Fee 28-29 January 2003: $1280/£880/€1399 Pre-Conference Briefing Fee: $850/£590/€939