Arts and Business: building creative partnerships 24-29 November 2002 ((0251))

Venue: Moller Centre

Location: Cambridge, Cambridgeshire, United Kingdom

Event Date/Time: Nov 24, 2002 End Date/Time: Nov 29, 2002
Registration Date: Nov 17, 2002
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The role of business as an investor in the arts is growing. As government funding of culture becomes increasingly demanding and complex, artists and cultural organisations are turning elsewhere for support. Some seize this opportunity with great energy, developing innovative, creative partnerships with the private sector.

The cultural sector is repositioning itself in the new investors' marketplace. In response businesses may play the part of sponsor, donor, audience, host, partner or patron to the arts. They are beginning to understand that the arts can be far more that just an effective promotional tool for their marketing department.

'Arts and Business: building creative partnerships' brings together a broad range of experts and practitioners from the cultural and corporate sectors to discuss how business investment in the arts can be generated nationally and internationally. The seminar will examine a range of practical examples of and methods behind current imaginative business / arts partnerships, and will hear from a selection of professionals who have helped to create these partnerships in response to current market trends.

The conference aims to improve delegates' understanding and knowledge of partnerships between business and the arts and has been structured to ensure maximum practical benefit. Through workshops, panel discussions, Q&A sessions, seminars, open forum and formal presentations, delegates will acquire a detailed picture of the potential of arts and business partnerships.

Key topics

· A historical snapshot of business and arts partnerships in the UK and Europe
· An analysis of current markets
· Tangible and intangible values of business and arts partnerships
· Application of the arts in community and corporate environments
· Best practice examples
· Outline of current categories or partnerships

Participant Profile

The seminar will be of interest to directors, managers and fundraisers of arts institutions, marketing managers, corporate communication directors, television correspondents and newspaper journalists covering either or both of the subject areas.