Realizing the Potential of Customer Relationship Management to Drive Revenue and Growth: 4th Annual  (CRM)

Venue: DoubleTree Paradise Valley Resort,

Location: Scottsdale, Arizona, United States

Event Date/Time: Jan 12, 2002 End Date/Time: Jan 16, 2002
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DoubleTree Paradise Valley Resort, Scottsdale, Arizona

An Interactive Forum for Marketing, Sales, and Customer Care Management Executives Seeking to Profit Through Customer-Focused Strategies

Executive Forum: Sunday & Monday, January 12-13, 2003
General Session: Tuesday & Wednesday, January 14-15, 2003
Executive Workshop: Thursday, January 16, 2003

Event Summary

No matter what business you're in, long term growth and sustainable profitability will depend upon your ability to develop, retain and ensure the loyalty of your customers. Customer Relationship Management (CRM) involves the synchronization between sales, marketing, customer service and field support. The best CRM strategy integrates people, process and technology to capitalize on all of your relationships. Your ROI will only be realized by advanced planning to ensure implementation success. Venturing into new CRM territories is no longer an option but a necessity. This Executive Summit is your roadmap to proactively developing, implementing, measuring, and refining your CRM initiatives. Take home tangible ways to use customer information and metrics to drive your business strategies. Hear real world CRM, eCRM, PRM and business success stories. Accelerate your learning curve by benefiting from the implementation lessons learned by your CRM peers.

"The Frost & Sullivan experience is not another boring "presentation-only" conference. The value received from sharing and learning from my peers in the industry through interactive sessions, break-outs, thinktanks and discussion roundtables exceeded my expectations. Even the after hours events focused on more than just networking, I actually built friendships." ~ Jack Sumner, President, CRM Association

To contact someone today phone 1.877.GO.FROST (1.877.463.7678) or email


5401 N. Scottsdale Rd.,
United States

Additional Information