Leveraging Marketing Optimization Strategies for Growth: 4th Annual Executive Summit, West (IMS03)

Venue: DoubleTree Paradise Valley Resort,

Location: Scottsdale, Arizona, United States

Event Date/Time: Jan 12, 2003 End Date/Time: Jan 16, 2003
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Executive Forum: Sunday & Monday, January 12-13, 2003
General Session: Tuesday & Wednesday, January 14-15, 2003
Executive Workshop: Thursday, January 16, 2003

Event Summary

This comprehensive interactive Marketing Optimization Executive Summit covers every major aspect of on and off line marketing and advertising strategies and campaigns. Discover effective optimization tactics for your Internet and off-line marketing campaigns. Direct, interactive marketing, Internet marketing, search engine optimization, personalization, partnership marketing, and content will be addressed. Learn real-world methods for tracking, analyzing, and optimizing Internet marketing and email campaigns. Listen to cutting-edge ideas, embrace new techniques, and find out what works and what doesn't at other companies.

Review existing marketing and CRM systems, and data collection and management infrastructures. Benchmark your marketing strategies against best in class. Instantly expand your toolkit and get information firsthand from leading consultants and solution providers at our exhibition and product showcases. Find out how effective marketing optimization can expand marketing communications, new markets and drive new business to your site. Expand your competitive advantage by learning trade secrrets of the Internet to maximize your marketing strategies and company's exposure to targeted customers.

Your challenges are threefold:

1. The economy is tight and you must impact sales quickly - you need to find tools and techniques that will deliver an immediate ROI
2. The Internet is migrating from a stand-alone channel to an integrated solution and you need to know how best to move your organization forward toward this goal
3. Your customers' demands are now driving your marketing strategy and you need to know how best to be customer-focussed.

Gain the necessary marketing expertise to meet your challenges head-on at our 4th Annual Executive Summit on Leveraging Marketing Optimization Strategies for Growth. Learn from seasoned marketing officers, solution providers, and your peers during 5 days of case histories, workshops, panels, crossfires, roundtables, and thinktank sessions that empower you to put learning into action.

To contact someone today phone 1.877.GO.FROST (1.877.463.7678) or email cfsales@frost.com.


5401 N. Scottsdale Rd.,
United States

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