Pharmaceutical Marketing Partnerships: How To Get the Most From Your Ad Agency

Venue: New York Sheraton Hotel and Towers

Location: New York, New York, United States

Event Date/Time: Apr 10, 2003 End Date/Time: Apr 11, 2003
Registration Date: Apr 10, 2003
Early Registration Date: Feb 15, 2003
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Description

Demands on product management teams for accountability, measurable results, and low risk innovative solutions to their marketing needs are increasing. Optimization of performance must be part of your repertoire if you expect to be viewed as a successful product or marketing manager.

In response to these new demands, Med Ad News, the pharmaceutical industry's leading authority on marketing and advertising, presents a comprehensive, 2-day symposium for product and brand managers that provides the tools to analyze and evaluate the performance of your advertising agency and other key marketing partners.

Over the course of two days, immerse yourself in the process of performance optimization along with your most important marketing partners. Return on investment for your advertising dollars, product life cycle management, block-buster product development, risk-sharing and contract negotiations are just some of the topics covered at the Pharmaceutical Marketing Partnerships Conference.

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Additional Information

Your registration to attend includes a seat at the hottest show in town, the Med Ad News Manny Awards. We bring together the biggest names in pharmaceutical advertising for an evening of excitement and pageantry. Med Ad News bestows awards to the leading pharmaceutical advertising agencies including the coveted Agency of the Year prize. Now you can be part of the excitement. Register today!

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