Pharmaceutical Marketing Partnerships: How To Get the Most From Your Ad Agency
|Event Date/Time: Apr 10, 2003||End Date/Time: Apr 11, 2003|
|Registration Date: Apr 10, 2003|
|Early Registration Date: Feb 15, 2003|
In response to these new demands, Med Ad News, the pharmaceutical industry's leading authority on marketing and advertising, presents a comprehensive, 2-day symposium for product and brand managers that provides the tools to analyze and evaluate the performance of your advertising agency and other key marketing partners.
Over the course of two days, immerse yourself in the process of performance optimization along with your most important marketing partners. Return on investment for your advertising dollars, product life cycle management, block-buster product development, risk-sharing and contract negotiations are just some of the topics covered at the Pharmaceutical Marketing Partnerships Conference.