Event Date/Time: Jun 23, 2003 End Date/Time: Jun 23, 2003
Registration Date: Jun 22, 2003
Early Registration Date: May 09, 2003
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Description

An Executive Forum On Measuring Web Success



How Do You Measure Web Site Success?



Join senior executives and ecommerce managers discuss ways to measure and enhance Web effectiveness. Not a trade show, not a seminar, but a forum for discovery. A few, vital presentations set the stage, but YOU will set the agenda.


We've enjoyed several years of intuitive experimentation. Now it's time to establish specific gauges to determine specific results.
Concrete indicators are needed to identify the value of advertising campaigns, navigation changes, content restructuring, interactive applications, etc.



World Class Speakers include:


    Matthew Berk Senior Analyst Jupiter Research
    Guy Creese, Research Director, Internet Analytics
    Bryan Eisenberg, Future Now
    Mark Gibbs, www.gibbs.com
    Phil Gibson, National Semiconductor
    Terry Lund, Eastman Kodak
    Ken McGaffin, eBusiness Strategy Consultant
    Jim Sterne, author of Web Metrics: Proven Methods for Measuring Web Site Success
    Kristin Zhivago, Zhivago Marketing Partners



Excellent speakers, but the focus is on you, the audience. A great deal of time will be given to discussion groups, ensuring your area of interest will be addressed in an environment of serious networking.



Registration includes cocktail reception, two days of serious learning, meals, proceedings, and priceless business contacts.

Venue

1260 Channel Drive
California
United States
MORE INFO ON THIS VENUE

Additional Information

Emetrics Workshop, June 23
Full day workshop led by Jim Sterne ... $595
Register & pay by midnight May 9, 2003 and save $100

Emetrics Summit, June 24 & 25
Meals, proceedings and priceless business contacts ... $1,795
Register & pay by midnight May 9, 2003 and save $200

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