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An Executive Forum On Measuring Web Success
How Do You Measure Web Site Success?
Join senior executives and ecommerce managers discuss ways to measure and enhance Web effectiveness. Not a trade show, not a seminar, but a forum for discovery. A few, vital presentations set the stage, but YOU will set the agenda.
We've enjoyed several years of intuitive experimentation. Now it's time to establish specific gauges to determine specific results.
Concrete indicators are needed to identify the value of advertising campaigns, navigation changes, content restructuring, interactive applications, etc.
World Class Speakers include:
Matthew Berk Senior Analyst Jupiter Research
Guy Creese, Research Director, Internet Analytics
Bryan Eisenberg, Future Now
Mark Gibbs, www.gibbs.com
Phil Gibson, National Semiconductor
Terry Lund, Eastman Kodak
Ken McGaffin, eBusiness Strategy Consultant
Jim Sterne, author of Web Metrics: Proven Methods for Measuring Web Site Success
Kristin Zhivago, Zhivago Marketing Partners
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Excellent speakers, but the focus is on you, the audience. A great deal of time will be given to discussion groups, ensuring your area of interest will be addressed in an environment of serious networking.
Registration includes cocktail reception, two days of serious learning, meals, proceedings, and priceless business contacts.
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| Additional Information |
Emetrics Workshop, June 23
Full day workshop led by Jim Sterne ... $595
Register & pay by midnight May 9, 2003
and save $100
Emetrics Summit, June 24 & 25
Meals, proceedings and priceless business contacts ... $1,795
Register & pay by midnight May 9, 2003
and save $200
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