Value-Based Marketing of High-Tech Products and Services (High Tech)

Venue: University of Dallas College of Business Plano Campus

Location: Plano, Texas, United States

Event Date/Time: Mar 04, 2003
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Your success in today's rapidly changing and increasingly competitive markets requires not only the flawless execution of basic marketing activities, but critical modifications to standard marketing strategy due to the volatility in these markets. Although many high-tech companies have an excellent reputation for innovation and product attribute superiority, this product orientation is no longer sufficient to keep pace with the continually evolving expectations of customers. While being technologically driven is essential, it is the customers' perceptions of superior value that ultimately lead to success in the marketing of high tech products and services.

This dynamic two-day seminar provides those responsible for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Participants will gain or improve their ability to use state-of-the-art marketing tools and techniques to link the needs of the customer with the drive for superior technology.

You should attend this seminar...

...if you are in any way involved in the creation, marketing, or sales of high-tech products and services in B2B or B2C markets.

Learn to:

* Identify and apply key success factors in the marketing of high-tech products and services

* Create and keep customers for your high-tech products and services

* Select and develop the most effective strategies for achieving your high-tech marketing objectives

* Implement and manage high-tech marketing strategies that deliver customer value and win in the marketplace


Additional Information

Date / Location: April 10-11, 2003; Plano, Texas Fee: $1,045 includes Certificate of Completion, seminar materials, lunches, and refreshments both days.