Value-Based Marketing of High-Tech Products and Services (High Tech)
|Event Date/Time: Mar 04, 2003|
This dynamic two-day seminar provides those responsible for the creation and marketing of high tech products with the perspective and tools necessary to successfully manage the challenges and opportunities of today's turbulent marketplace. Participants will gain or improve their ability to use state-of-the-art marketing tools and techniques to link the needs of the customer with the drive for superior technology.
You should attend this seminar...
...if you are in any way involved in the creation, marketing, or sales of high-tech products and services in B2B or B2C markets.
* Identify and apply key success factors in the marketing of high-tech products and services
* Create and keep customers for your high-tech products and services
* Select and develop the most effective strategies for achieving your high-tech marketing objectives
* Implement and manage high-tech marketing strategies that deliver customer value and win in the marketplace