Branding and Rebranding in the 21st Century: A Transdiscliplinary Approach (Branding and Rebrand)

Venue: University of Texas at Austin: Thompson Conference Center & LBJ Conference Auditorium

Location: Austin, Texas, United States

Event Date/Time: May 07, 2003 End Date/Time: May 09, 2003
Registration Date: May 07, 2003
Early Registration Date: Apr 01, 2003
Abstract Submission Date: Apr 15, 2003
Paper Submission Date: Apr 15, 2003
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Description

The Conference grew out of the awareness that many of our institutions -- from major corporations to our Nation itself -- were undergoing revision and re-examination. Restoring confidence and respect for American Business after Enron, WorldCom and ethical questions about Wall Street presents re-branding as a major communications challenge. Concern about the image of Religion, the perception of education by the underprivileged and the perception of America in the Middle East as well as Europe also suggest the importance of discussion and a search for commonality of branding and identity problems and of solutions. And, of course, the classical role of advertising and marketing communications in maintaining and acquiring consumer interest and participation in established brands appears to be more challenging than ever.

It is with pride that the Center for Brand Research at the Department of Advertising and IC2 host this “meeting of the minds” that includes major contributors and thought leaders in Advertising and Commerce. Join us in presentations and discussions with,

Andy Berlin
Chairman, Co-Chief Executive, and CCO
Berlin Cameron/Red Cell

Bill Campbell
EVP
Bank One

Gary Chapman
Senior Fellow
LBJ School of Public Affairs

Michael Dell
Chairman and CEO
Dell Computer Corporation

Kurt Eichenwald
Noted Author and Leading Journalist
The New York Times

Clyde Fessler
Recently Retired VP Business Development
Harley-Davidson

Chuck House
Executive VP-Information, Technology & Society
Intel

Lee Lynch
Founder and CEO
Carmichael Lynch

Keith Reinhard
Chairman and CEO
DDB World Wide

Roy Spence
Founder and President
GSD&M

Isabel Valdes
Noted author and CEO
Isabel Valdes Consulting

Cheryl Berman
Chairman and CEO
Leo Burnett World Wide

and many others!

Executives, agency management and clients alike will want to attend. Held in beautiful Austin, Texas at the LBJ Library on the University of Texas campus, this executive-level conference promises fresh perspectives on contemporary issues facing many organizations. Agency and client staffers alike will benefit from the emphasis on brand strategy and the opportunities for net working with others with related interests. For more information and registration, please visit our website at www.centerforbrandresearch.org.

Don’t miss this incredible event! Mark your calendars for May 7-9, 2003. We look forward to seeing you there!

Venue

Additional Information

CONFERENCE REGISTRATION Please go to www.centerforbrandresearch.org to register by fax or online. Inquiries: info@centerforbrandresearch.org or (512) 471-8021 Date: May 7-9, 2003 Venue:Thompson Conference Center & LBJ Conference Auditorium. The parking lot is located on the Southwest corner of Dean Keeton (26th street) and Red River. For precise location, view this map Hotel Accommodations: Note: The conference registration fee DOES NOT INCLUDE travel, transportation, or accommodations. A block of rooms for the conference has been reserved at the Austin Marriott at the Capitol, at a single room rate of $129/night. The hotel address is: 701 E. 11th Street, Austin, TX 78701, Telephone (512) 478-1111; Fax (512) 478-3700. Reference: "Branding Conference." The hotel arrangement will terminate on 4/21/03. Please make your reservation now at the Austin Marriott at the Capitol. After 4/23/03 this site will contain a list with links to all the hotels in Austin within 3.5 miles of the venue. No Refund Policy: Registration payments are nonrefundable. Designating a substitute is appropriate as long as complete registration information for the delegate is submitted in writing (via fax or post) by 4 pm CST on May 5th. After May 5th registering a substitute can be accomplished on-site by paying an additional $45 transaction fee. Requests for registration substitutions should be made by fax to (512) 471-0647; or by mail to "Registrar, Thompson Conference Center (TCC), The University of Texas at Austin, P.O. Box 7879, Austin, TX 78713-7879"; or by email to tcc@www.utexas.edu. (UT interdepartmental mailings should be sent to Registrar, Thompson Conference Center, Campus Mail Code: E4302.) To inquire by phone call: (512) 471-2938 or (800) 882-8784. Special Accommodations: Any disabled individual desiring an auxiliary aid for this conference should notify The Center for Brand Research at least 3 weeks prior to the conference in writing, by faxing (512)471-7018. Registration Fees: All registration fees include poster sessions, meals, refreshments, cocktail parties and all course documentation. Payment must be received with registration by 4/1/03 to qualify for discount. You may use a check made payable to The University of Texas at Austin, or UT Departmental IDT. ....................................... Before 4/1/03 Entire Conference $600 Partial Conference A. Opening Plenary Wednesday through Plenary Session 2 Thursday $300 B. Workshop B Thursday through Closing Plenary Session Friday $300 Student/Clergy $100 Academic/Government $175 ....................................... After 4/1/03 Entire Conference $750 Partial Conference A. Opening Plenary Wednesday through Plenary Session 2 Thursday $450 B. Workshop B Thursday through Closing Plenary Session Friday $450 Student/Clergy $150 Academic/Government $250