E-Marketing Strategy: Identification, Selection, Implementation (DFWEmarket)

Venue: University of Dallas Plano Campus

Location: Plano, Texas, United States

Event Date/Time: Apr 02, 2003
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A one-of-a-kind opportunity to learn the answers you need to succeed:

* What does successful e-marketing look like?

* How can e-marketing technologies be used to grow market share & create new revenue streams?

* How do basic marketing strategies have to change to survive & succeed in the dynamic online marketplace?

* How does a manager correctly identify which alternatives to pursue when creating or changing a firm's e-marketing strategy?

* What are the keys to successful e-marketing strategies?

* What should a firm do to ensure success when it sets about formulating or changing its e-marketing strategy?

* How can marketers analyze their own e-marketing strategies & compare their results to their objectives?

* How does a company identify, assess, & select facilitating technologies for e-marketing strategies?

* What is involved in successfully implementing e-marketing strategies?

You should attend this seminar...

...if you are responsible for generating customer revenue online in B2B or B2C markets. A technical background is not required.

Learn to:

* Use e-marketing strategies and technologies to grow revenues and make customers happier.

* Assess and select facilitating technologies for e-marketing strategies.

* Plan and execute successful marketing strategies in the global e-business marketplace.

* Transform consumer needs & wants into marketspace opportunities (ahead of the competition).

Seminar Outline

Day 1: 8:30 A.M.— 4:30 P.M.

Winning E-Marketing Strategies
· Key Concepts: What does it mean to win?

· Key Success Factors: What does it take?

· Key Practices: What must we do?

Customer / Value Creation Strategies Online
· Customer Value: What do they want?

· Customer Value Proposition: What do which customers buy?

· Customer Value Creation: What does it take to transform consumer needs and wants into marketplace opportunities (and succeed)?

Online Customer Value Management Strategies
· Life Cycle Management: What direction are we headed?

· Communicating and Delivering Value: What are the roles of e-brands and e-branding?

· Leveraging the Internet: What can it do for customer relationships?

Sustainable Competitive Advantage
· Strategic Response to Change: What can we do?

· Competitive Advantage: What makes it sustainable?

· Strategic Planning & e-Strategy Development: What are the critical components?

Day 2: 8:30 A.M.— 4:30 P.M.

E-business & CRM Systems
· Comparing Traditional & e-Business CRM Approaches

· Conditions That Can Help or Hinder E-Business Impact

· Promising Technologies & Solutions

Driving Site Traffic & Related Issues
· Creating Value Through e-Business Strategy Models

· Creating Online Demand

· Developing Relationships: Permission Marketing

· Planning for Real-Time Access to Information

· Benefits & Risks of New Approaches

Point-of-Order, Post-Order, & Repeat Purchase
· Improving the Customer Experience

· Integrating Ordering, Support, & Fulfillment

· Personalizing the Order Process

· Ensuring Quality Across the Service Delivery Chain

Implementation Challenges & Process
· Critical Steps in Establishing Your E-Marketing Program

· Successful Organizational Structure & Processes

· Measuring Success: Performance-Based Metrics


2301 Ohio Drive
United States

Additional Information

Fee: $1,045 includes Certificate of Completion, seminar materials, lunches, and refreshments both days. See http://www.businessdecisionresources.com/training/emarketing/registration.html for registration details. Or call the University of Dallas College of Business Center for Professional Development at 972-721-5299.