Event Date/Time: Oct 23, 2003
Many individuals that are hired into customer service positions in the forest products industry have very little background in the industry or have never been trained in good customer service attributes. Research has shown that customer service can be a very strong differentiation factor when selling commodity products such as lumber, building products and paper. Those attending this short course will learn about the hardwood lumber industry and markets, the softwood and building products industry and their markets, and actors affecting these markets. Participants will learn how to work with customers, other sales personnel and their own communication style. Personal selling and the importance of customer service will be discussed. They will be evaluated on their own customer service style and identify where their strengths and areas of improvement are.