THIRD ANNUAL PHARMA & BIOTECH BUSINESS INTELLIGENCE SUMMIT

Venue: Westin Princeton at Forrestal Village

Location: Princeton, New Jersey, United States

Event Date/Time: Sep 18, 2003 End Date/Time: Sep 19, 2003
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Description

The Key To Strategic Decision Support

INSIGHTS ON:

Ø Case Studies and Best Practices on Developing Cost-Effective & Reliable Intelligence

Ø Leveraging Intelligence for Commercial Purposes

Ø The Global Challenge: International Variances on Pharma & Biotech Business Intelligence

Ø The DTC Market and the Business Intelligence Challenge

Ø Developing Successful Due Diligence Prior to Pharma M&As

Ø Portfolio Assessment: Competitive Pipeline Strength Evaluation

Ø Marketing & Advertising Analysis as a Business Intelligence Tool


Building, Improving & Integrating Intelligence Capability for Ultimate Business Development

Chairman:

Clifford C. Kalb
Senior Director, Strategic Business Analysis
MERCK
& Past President, SCIP and PBIRG


FACULTY INCLUDES:

MERCK
PFIZER
AMGEN
ELI LILLY & CO.
COVANCE
F. HOFFMAN LAROCHE
AVENTIS PHARMA
ORTHO-MCNEIL PHARMACEUTICAL
WYETH PHARMACEUTICALS
FLETCHER/CSI
THE PRETESTING COMPANY
MAYER, BROWN, ROWE & MAW
AND MORE……

Venue