Lexis-Mealeys Law Firm Marketers Roundtable (MKTCON1103)

Venue: The Ritz-Carlton Hotel

Location: Phoenix, Arizona, United States

Event Date/Time: Nov 03, 2003 End Date/Time: Nov 04, 2003
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Monday, November 3, 2003

8:00 Registration and Continental Breakfast

Each attendee will be seated at a round table of eight. This group will be the attendee's "team" for the duration of the conference. Teams will have specific projects to undertake as a group. Team leaders will present the teams' ideas to the entire audience.

8:30 How to Work Effectively with the Media: A Panel Discussion

MODERATOR: Erin Powers, Principal, Powers MediaWorks

Aric Press, Editor in Chief, The American Lawyer

Dave Lenckus, Senior Editor, Business Insurance

9:30 Internet Visibility for Law Practices

David W. Evans, PhD, MBA, President, Einstein Law/LawyerShop

10:15 Morning Break

10:30 Maximizing the Impact of Publishing and Speaking at Industry Conferences

David Watson, Executive Vice President, Commercial Law League of America, former Deputy Executive Director, Defense Research Institute

Sharon Boothe, Director of Conferences, LexisNexis, Mealey Publications & Conferences Group

Scott Jacobs, Director of Market Planning - Legal News, LexisNexis, Mealey Publications & Conferences Group

Dennis Schneider, Senior Director, National Practice Area, LexisNexis, Matthew Bender

Additional speaker to be announced

12:30 Networking Luncheon Sponsored by Larry Bodine Marketing

Attendees will have the opportunity to sit at tables for lunch with assigned topics, such as "Marketing 101", "Marketing for Large Law Firms," "Marketing for the plaintiff firm," "Marketing for the defense firm," "Marketing for International Practices," "Marketing solutions in a tough economy."

2:00 Working Group Discussion: 10 Things You Can Do Now to Boost Your Firm's Market Presence

Attendees will break into their teams to brainstorm best practices for improving the visibility of their law firm. The Team Leader will then present the results to the group, totaling 10 best ideas.

3:15 Afternoon Break

3:30 Top Five Ways Marketing Heads Can Enhance their Job Performance

Each group of attendees will have 15 minutes to discuss the topic and deliver five solid ideas to the audience. This will be followed by a panel discussion from a marketing director and marketing partner

Clara Boza, Marketing Director, Kirkpatrick & Lockhart

Stephen Cassidy, Director of Marketing, Lieff Cabraser Heimann & Bernstein

4:30 Balancing Billable Hours with Marketing Action: Making the Business Case

Speakers to be announced

5:15 Networking Cocktail Reception

Sponsored by Sugarcrest Development Group, Inc.

7:00 Group dinners will be arranged by LexisTM-Mealey's.

Sign-up sheets for various restaurants will be available at the conference registration desk.

Tuesday, November 4, 2003

8:30 Networking Breakfast with Table Topics

Table topics will be assigned and attendees sit join in on
discussions of best practices in marketing for different practice areas, including intellectual property, toxic torts, insurance, and pharmaceuticals.

9:30 View from the In-house Counsel Office

Roundtable discussion with in-house counsel and their outside lawyers.

Moderator: Felice Wagner, CEO, Sugarcrest Development Group, Inc.

Silvio DeCarli, Corporate Counsel, E.I. duPont de Nemours & Co

Bernard Turi, Assistant Vice President, Claims Attorney
& Director of Liability Utica National Insurance Co.

John Dickhoff, President, Connecticut Valley Claim Service
Company, a division of ABB Inc.

Walter Driver, King & Spalding

Walter Andrews, Shaw Pittman

Mark Rochefort, Weston Benshoof Rochefort Rbalcava MacCuish

William O'Brien, Delany & O'Brien

Gary Ropski, Brinks Hofer Gilson & Lione

Michael Femal, Senior Intellectual Property Counsel,
Schneider Electric North America

9:30 Breakout session: Marketing Strategies for the
Plaintiff Firm

Marketing professionals from plaintiff firms have the option of attending this breakout session, which will include discussions on topics of particular interest to plaintiff law firms.

11:00 Working Group Discussion

Teams will each tackle a different fact pattern for a 'marketing challenge' for a firm. Each team will discuss ideas & solutions to their fact pattern. Teams will then have the opportunity to present their results and to hear the challenges and solutions of the other participating teams.

1:00 Adjourn


2401 East Camelback Road
United States