How to implement CSR Communications for business results (CSR Communications)
|Event Date/Time: Feb 24, 2004||End Date/Time: Feb 25, 2004|
|Registration Date: Feb 23, 2004|
|Early Registration Date: Dec 31, 2003|
This event is designed for both CSR management teams interested in more effective CSR communications and for corporate communications and public relations professionals interested in integrating CSR initiatives with their current programs.
Many companies are engaging in socially and environmentally responsible business practices and working to develop new communication strategies that engage investors, consumers, employees and other stakeholders. However, many companies, communications professions are struggling to address the challenges and changes that pressure for increased transparency and corporate accountability are creating.
This “business action learning” series will get to the core challenges faced by corporations around the globe. It is not a seminar, not a conference, and not a trade show. It is a private forum where you will be identifying, discussing, and determining the answers to your most critical questions. We have moved beyond the traditional show-and-tell formats and designed a completely interactive learning environment including multiple “workout sessions” led by professional facilitators on all days. This is a proven format that has been a tremendous success for past participants.
Participants will brainstorm and categorise the issues with like minded executives, develop and prioritise response criteria and walk away with a strategic action plan and framework to share with colleagues.
Join us in London where you can listen, speak, network, and learn from dozens of practicing professionals who will show you how to create powerful and meaningful CSR communication strategies for your business.
The event discussion topics include:
Day 1: - 25 February 2004
-What are the challenges for corporate communications teams in a CSR world?
-Practical building blocks: Researching your CSR message
-Practical building blocks: Identify your CSR audiences to maximise your message and develop a comprehensive CSR communications plan
-Debate: How do you effectively deal with the media to communicate CSR initiatives, positive messages and business viability?
-Tools for CSR Communication – Press Releases
-Tools for CSR Communication – Reports
Day 2: - 26 February 2004
-CSR Communications techniques –Internal Stakeholder Engagement
-CSR Communications techniques – Developing relationships with External Audiences for business value
-CSR Communications techniques – Working with Investor Relations for business viability
-Building a CSR communications strategy for cross departmental and corporate buy-in
-Evaluating Business Performance: Measuring your effectiveness and Communicating the value of your CSR communications program