How to implement CSR Communications for business results (CSR Communications)

Venue: London School of Economics - Bankside House

Location: London, United Kingdom

Event Date/Time: Feb 24, 2004 End Date/Time: Feb 25, 2004
Registration Date: Feb 23, 2004
Early Registration Date: Dec 31, 2003
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Communications is essential for business performance!

This event is designed for both CSR management teams interested in more effective CSR communications and for corporate communications and public relations professionals interested in integrating CSR initiatives with their current programs.

Many companies are engaging in socially and environmentally responsible business practices and working to develop new communication strategies that engage investors, consumers, employees and other stakeholders. However, many companies, communications professions are struggling to address the challenges and changes that pressure for increased transparency and corporate accountability are creating.

This “business action learning” series will get to the core challenges faced by corporations around the globe. It is not a seminar, not a conference, and not a trade show. It is a private forum where you will be identifying, discussing, and determining the answers to your most critical questions. We have moved beyond the traditional show-and-tell formats and designed a completely interactive learning environment including multiple “workout sessions” led by professional facilitators on all days. This is a proven format that has been a tremendous success for past participants.

Participants will brainstorm and categorise the issues with like minded executives, develop and prioritise response criteria and walk away with a strategic action plan and framework to share with colleagues.

Join us in London where you can listen, speak, network, and learn from dozens of practicing professionals who will show you how to create powerful and meaningful CSR communication strategies for your business.

The event discussion topics include:

Day 1: - 25 February 2004

-What are the challenges for corporate communications teams in a CSR world?
-Practical building blocks: Researching your CSR message
-Practical building blocks: Identify your CSR audiences to maximise your message and develop a comprehensive CSR communications plan
-Debate: How do you effectively deal with the media to communicate CSR initiatives, positive messages and business viability?
-Tools for CSR Communication – Press Releases
-Tools for CSR Communication – Reports

Day 2: - 26 February 2004

-CSR Communications techniques –Internal Stakeholder Engagement
-CSR Communications techniques – Developing relationships with External Audiences for business value
-CSR Communications techniques – Working with Investor Relations for business viability
-Building a CSR communications strategy for cross departmental and corporate buy-in
-Evaluating Business Performance: Measuring your effectiveness and Communicating the value of your CSR communications program


24 Sumner Street, London, SE1 9JA
United Kingdom

Additional Information

Learning Objectives: - Gain a better understanding of exactly what CSR communication means for your organisation - the benefits that successful strategies can bring and the forces that will impact your future success. - Evaluate your corporate culture and examine how your CSR communication strategy can affect your profitability. - Analyze and compare the strategies and approaches that have been implemented by other organisations faced with the same challenges that you are encountering. Discover what the fundamental differences are that make one approach more appropriate or beneficial for your organisation. - Understand how to communicate with the media to attract attention for your CSR initiatives and CSR messages - Develop your internal communication and boost productivity with effective CSR communication programs. - Deliver positive changes in public perceptions by improving the management of your organization’s reputation, image, and identity, and by improving crisis management. - Research new concepts and hear the up-to-the-minute information. As the CSR field grows, communication changes. Learn directly what theories and concepts other companies are working on and developing. Price is £795 Early Bird Concession of £100 before the 31 Dece 2003 - price only £695