CSR Communicators Guide to: Implementing CSR Communications for Business Viability (CSR Communications)

Venue: Mercer Country Community College

Location: West Windsor, New Jersey, United States

Event Date/Time: Apr 27, 2004 End Date/Time: Apr 28, 2004
Registration Date: Apr 20, 2004
Early Registration Date: Jan 01, 2004
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Communications is essential for business performance!

This event is designed for both CSR management teams interested in more effective CSR communications and for corporate communications and public relations professionals interested in integrating CSR initiatives with their current programs.

Many companies are engaging in socially and environmentally responsible business practices and working to develop new communication strategies that engage investors, consumers, employees and other stakeholders. However, many companies, communications professions are struggling to address the challenges and changes that pressure for increased transparency and corporate accountability are creating.

This “business action learning” series will get to the core challenges faced by corporations around the globe. It is not a seminar, not a conference, and not a trade show. It is a private forum where you will be identifying, discussing, and determining the answers to your most critical questions. We have moved beyond the traditional show-and-tell formats and designed a completely interactive learning environment including multiple “workout sessions” led by professional facilitators on all days. This is a proven format that has been a tremendous success for past participants.

Participants will brainstorm and categorise the issues with like minded executives, develop and prioritise response criteria and walk away with a strategic action plan and framework to share with colleagues.

Join us in New Jersey, USA where you can listen, speak, network, and learn from dozens of practicing professionals who will show you how to create powerful and meaningful CSR communication strategies for your business.
The event discussion topics include:

Day 1: - 27 April 2004

-What are the challenges for corporate communications teams in a CSR world?
-Practical building blocks: Researching your CSR message
-Practical building blocks: Identify your CSR audiences to maximise your message and develop a comprehensive CSR communications plan
-Debate: How do you effectively deal with the media to communicate CSR initiatives, positive messages and business viability?
-Tools for CSR Communication – Press Releases
-Tools for CSR Communication – Reports

Day 2: - 28 April 2004

-CSR Communications techniques –Internal Stakeholder Engagement
-CSR Communications techniques – Developing relationships with External Audiences for business value
-CSR Communications techniques – Working with Investor Relations for business viability
-Building a CSR communications strategy for cross departmental and corporate buy-in
-Evaluating Business Performance: Measuring your effectiveness and Communicating the value of your CSR communications program


Corporate Conference Center , 1200 Old Trenton Road, West Windsor , NJ 08550
West Windsor
New Jersey
United States

Additional Information

Learning Objectives: - Gain a better understanding of exactly what CSR communication means for your organisation - the benefits that successful strategies can bring and the forces that will impact your future success. -Evaluate your corporate culture and examine how your CSR communication strategy can affect your profitability. - Analyze and compare the strategies and approaches that have been implemented by other organisations faced with the same challenges that you are encountering. Discover what the fundamental differences are that make one approach more appropriate or beneficial for your organisation. - Understand how to communicate with the media to attract attention for your CSR initiatives and CSR messages - Develop your internal communication and boost productivity with effective CSR communication programs. - Deliver positive changes in public perceptions by improving the management of your organization’s reputation, image, and identity, and by improving crisis management. - Research new concepts and hear the up-to-the-minute information. As the CSR field grows, communication changes. Learn directly what theories and concepts other companies are working on and developing. Early bird concessions before the 1 Jan 2004.