Maximising Product Competitiveness Through Design

Venue: NEC Birmingham, Hall 3

Location: Birmingham, Birmingham, United Kingdom

Event Date/Time: Nov 12, 2003 End Date/Time: Nov 12, 2003
Registration Date: Nov 12, 2003
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10:30 Keynote Speaker, Fast design- from Thrust SSC to sandwiches
Chris Pearce, Technical Director, INBIS

Technology transfer- a key enabler helping to deliver a world first in Thrust SSC
Dealing with complexity- how to access information outside your domain to help you be first
Applying disciplined methods to de-risk design and deliver benefits from supply chains, technology organisations and university research
ASAP- an example application of technology transfer to delivering “fast design” in the food sector
11:00 Hot tips for getting the best out of product design

How to design to achieve your unit cost target
Paul Hacker, Design Capability Specialist, Rolls Royce

Talk will address all aspects of designing to cost, namely; confirming the achievability of the target that has been set, identifying a broad range of design solutions, selecting the right solution, managing unit cost during the detail design phase, and managing the unit cost as your design progresses into hardware development and production.
Key issues, such as; unit cost modelling, design for manufacture/assembly, component proving, risk management, and knowledge management will be discussed
The Consultants View
Alan Wall, Managing Director, Product Design Understood

A detailed briefing is essential from both a technical and a marketing point of view. It is also important to agree the chain of communication
Realistic timescales need to be agreed to allow for both toolmaking lead times and development. The latter is often difficult to anticipate for a complex product especially one which involves new technology.
Realistic budgets need to be set to allow for the above. The consultant can often help by undertaking an initial feasibility study to obtain budget costings from potential suppliers at an early stage to establish overall project viability.
As the project develops there are several stages at which the emerging design can be evaluated using computer images and later rapid prototyping techniques to undertake market research. Any modifications to the design found necessary can then be implemented before the design is frozen.
11:45 Discussion

12:00 Lunch

14:00 Creativity and Creative Problem Solving
Dr Ray Clapp CEng MIEE

What is meant by creativity and what does creative problem solving mean in an engineering context including such diverse activities as engineering design and production maintenance
Review of the four essential components of creative problem solving: Person (including cognitive style), Product, Process and Press
Integration of these four components within an engineering context
14:30 Rapid Manufacturing
Graham Tromans, Manager – Rapid Manufacturing Consortium, Loughborough University

The implications of removing design constraints to accommodate current manufacturing processes will have a profound effect on the design process.
Design changes at any stage of the process will have little or no cost implications with the removal of the need for tooling.
Individual Customisation will be easily achievable, with all the benefits this brings to the customer.
15:00 Refreshments

15:15 Triz – a systematic innovation and problem solving tool
Ian Mitchell, Ilford Imaging

Ian will introduce delegates to this powerful problem solving method, innovation technique and design tool. Triz

Recognises that systems evolve, following certain predictable patterns, towards an ideal system.
Uses a set of inventive principles, standard solutions, system resources, evolutionary trends and the knowledge database to overcome the contradictions that appear during system evolution.
The paper will use examples from industry to discuss the range of problem solving tools

15:45 Safer Design – an attitude
Graham Dalzell, Director, TBS Cubed (Major Hazards Consultancy)

How the design process can to be improved to reduce risk as far as possible
The correct attitude within the design team leading to a risk reduction culture
Shows that the participation of the designers in the analysis reveals opportunities to reduce the likelihood, severity and consequence
Discusses the barriers to this concept and a discussion on how its value may be measured
16:15 Discussion

16:30 Close


United Kingdom