Event Date/Time: May 12, 2004
End Date/Time: May 14, 2004
Learn how to more effectively communicate about risk issues with various audiences, and how to incorporate risk communication into the strategic operation of your organization. A combination of expert instruction, class participation, and real-world examples of successes and failures in risk communication will give you an understanding of the theoretical and practical issues involved.
Agenda Topics Include:
Risk Perception. Why public reaction to risk seems "irrational"
The News Media and Risk: Explaining the psychology
Dealing with the media more effectively
Mental Models: a scientific approach to developing messages
Case Studies: Alar, Plasticizers in Toys, air pollution in an elementary school, siting of BSL-4 Laboratories in the United States.