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In this age of globalization, effective international communication in business depends on good intercultural understanding. The practices and assumptions operating in one cultural context cannot be taken for granted in another, hence the urgent need to understand how different systems operate. Even though travel has become commonplace, the internet facilitates speedy exchange of information and English has become an international language, channels of communication can be hampered by different expectations, different interpretations of the same message, different systems of value, even different attitudes to everyday behaviour, such as codes of politeness or time-keeping.
In different cultures, the relationship between the world of business and cultural practice also varies a great deal, though increasingly there is greater collaboration between commercial sponsors and cultural practitioners, and signs of a new symbiotic relationship between these two worlds, developing as state-controlled funding of culture declines. There is a need for new models to be developed, whereby those who provide cultural products and those who fund them learn to work more closely together.
This seminar addresses the relationship between culture and business on several levels, drawing upon experts in public policy, arts policy management, intercultural consciousness and cultural diversity. All the distinguished speakers have a track record of working between cultures, some as internationally renowned researchers, some being directly involved in intercultural awareness training and the format of the seminar reflects that diversity. Workshops and lectures will be run by guest speakers, with scheduled interventions by participants to explore issues raised.
PARTICIPANT PROFILE
This seminar will be of interest to communiciations and human resources managers in the public and private sectors, management trainers and intercultural theorists.
EVENT DIRECTOR
Susan Bassnett is Pro-Vice-Chancellor at the University of Warwick. She has lectured in universities around the world, and began her academic career in Italy, moving via the United States to the University of Warwick, where she set up a post-graduate Centre in intercultural studies that now has a thriving international population of some 100 students. She is author of over 20 books, including the best-selling Constructing Cultures (1998) and Translation Studies (2002)
CONTRIBUTORS*
John Benington
Institute of Governance & Public Management
Warwick Business School
Chris Bilton
Centre for Cultural Policy, School of Theatre Studies
University of Warwick
Shaun Breslin
Department of Politics and International Studies
University of Warwick
Michael Byram
Department of Education
University of Durham
Keith Hoskin
School of Critical Management Studies
University of Leicester
Lynne Long
Centre for Translation & Comparative Cultural Studies
University of Warwick
Martin Montgomery
Centre for Literary Linguistics
University of Strathclyde
Alan Pulverness
Norwich Institute for Language Education
Rod Revell
Centre for English Language Teaching
University of Warwick
David Wilson
Warwick Business School
University of Warwick
*Subject to change
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| Additional Information |
GENERAL INFORMATION
Fully residential fee: £1200 (en-suite bedroom)
The fee includes:
four nights' accommodation from Monday 24 November to Thursday 27 November 2003 inclusive
all meals from lunch on Monday 24 November to lunch on Friday 28 November
a full professional and social programme
welcome and farewell packs (containing a programme, contributors' summaries, local information, etc.)
a group photograph
an experienced event manager in attendance throughout
emergency medical insurance.
There are places for up to 30 participants.
DATES
The event begins with welcome and introductions on Monday 24 November and will finish after lunch on Friday 28 November.
LOCATION
The University of Warwick is well-placed to host a seminar focussing on these issues. Here in the heart of England, the links between business and culture are particularly strong, with increasing collaboration between business, industry and the leisure industries and tourism. Warwick is one of the UK’s top universities, with cutting-edge research centres in cultural policy, globalization, intercultural studies, public policy and management and the renowned top-ranked Warwick Business School.
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