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<font size = "3">Monday, November 3, 2003</font>
8:00 Registration and Continental Breakfast
Each attendee will be seated at a round table of eight. This group will be the attendee's "team" for the duration of the conference. Teams will have specific projects to undertake as a group. Team leaders will present the teams' ideas to the entire audience.
8:30 How to Work Effectively with the Media: A Panel Discussion
MODERATOR: Erin Powers, Principal, Powers MediaWorks
Aric Press, Editor in Chief, The American Lawyer
Dave Lenckus, Senior Editor, Business Insurance
9:30 Internet Visibility for Law Practices
David W. Evans, PhD, MBA, President, Einstein Law/LawyerShop
10:15 Morning Break
10:30 Maximizing the Impact of Publishing and Speaking at Industry Conferences
David Watson, Executive Vice President, Commercial Law League of America, former Deputy Executive Director, Defense Research Institute
Sharon Boothe, Director of Conferences, LexisNexis, Mealey Publications & Conferences Group
Scott Jacobs, Director of Market Planning - Legal News, LexisNexis, Mealey Publications & Conferences Group
Dennis Schneider, Senior Director, National Practice Area, LexisNexis, Matthew Bender
Additional speaker to be announced
12:30 Networking Luncheon Sponsored by Larry Bodine Marketing
Attendees will have the opportunity to sit at tables for lunch with assigned topics, such as "Marketing 101", "Marketing for Large Law Firms," "Marketing for the plaintiff firm," "Marketing for the defense firm," "Marketing for International Practices," "Marketing solutions in a tough economy."
2:00 Working Group Discussion: 10 Things You Can Do Now to Boost Your Firm's Market Presence
Attendees will break into their teams to brainstorm best practices for improving the visibility of their law firm. The Team Leader will then present the results to the group, totaling 10 best ideas.
3:15 Afternoon Break
3:30 Top Five Ways Marketing Heads Can Enhance their Job Performance
Each group of attendees will have 15 minutes to discuss the topic and deliver five solid ideas to the audience. This will be followed by a panel discussion from a marketing director and marketing partner
Clara Boza, Marketing Director, Kirkpatrick & Lockhart
Stephen Cassidy, Director of Marketing, Lieff Cabraser Heimann & Bernstein
4:30 Balancing Billable Hours with Marketing Action: Making the Business Case
Speakers to be announced
5:15 Networking Cocktail Reception
Sponsored by Sugarcrest Development Group, Inc.
7:00 Group dinners will be arranged by LexisTM-Mealey's.
Sign-up sheets for various restaurants will be available at the conference registration desk.
<font size = "3">Tuesday, November 4, 2003</font>
8:30 Networking Breakfast with Table Topics
Table topics will be assigned and attendees sit join in on
discussions of best practices in marketing for different practice areas, including intellectual property, toxic torts, insurance, and pharmaceuticals.
9:30 View from the In-house Counsel Office
Roundtable discussion with in-house counsel and their outside lawyers.
Moderator: Felice Wagner, CEO, Sugarcrest Development Group, Inc.
Silvio DeCarli, Corporate Counsel, E.I. duPont de Nemours & Co
Bernard Turi, Assistant Vice President, Claims Attorney
& Director of Liability Utica National Insurance Co.
John Dickhoff, President, Connecticut Valley Claim Service
Company, a division of ABB Inc.
Walter Driver, King & Spalding
Walter Andrews, Shaw Pittman
Mark Rochefort, Weston Benshoof Rochefort Rbalcava MacCuish
William O'Brien, Delany & O'Brien
Gary Ropski, Brinks Hofer Gilson & Lione
Michael Femal, Senior Intellectual Property Counsel,
Schneider Electric North America
9:30 Breakout session: Marketing Strategies for the
Plaintiff Firm
Marketing professionals from plaintiff firms have the option of attending this breakout session, which will include discussions on topics of particular interest to plaintiff law firms.
11:00 Working Group Discussion
Teams will each tackle a different fact pattern for a 'marketing challenge' for a firm. Each team will discuss ideas & solutions to their fact pattern. Teams will then have the opportunity to present their results and to hear the challenges and solutions of the other participating teams.
1:00 Adjourn
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