Mass Channel & Experiential Marketing Forum

Venue: The Fairmont Scottsdale Princess Hotel

Location: Scottsdale, Arizona, United States

Event Date/Time: Mar 23, 2004 End Date/Time: Mar 24, 2004
Registration Date: Mar 05, 2004
Early Registration Date: Feb 20, 2004
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Description

Keynote Presentation:
"Living the Brand - Lessons from Jeep"
Jeff Bell
Vice President, Jeep
DaimlerChrysler Corporation

"Building Direct Consumer Relationships"
Erik Gerson
Senior Vice President, Consumer Direct
Gateway, Inc.

Case Studies from:
ING DIRECT & Southwest Airlines

Also, hear other leading marketers tell you HOW & WHY they are:
* Taking back ownership of the consumer connection
* Targeting NEW mass media channels
Developing brand enhancing unique points of connection
* Expanding product distribution & promotion channels
* Working around media fragmentation
* Developing consumer experiences that drive brand equity

Venue

7575 E. Princess Drive
Scottsdale
Arizona
United States
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