Fundamentals of Marketing Program
|Event Date/Time: Apr 13, 2004||End Date/Time: Apr 15, 2004|
|Registration Date: Apr 12, 2004|
The program emphasizes the importance of making strategic choices and tactical decisions based upon the 4 P's of contemporary marketing-Product, Price, Place, and Promotion-within a framework that encompasses a detailed understanding of the 4 C's of contemporary marketing: Customer, Company, Competition, and Collaborators.
Designed by academic experts and leading practitioners in the area of marketing, the curriculum focuses on a wide variety of real-world illustrations that concern service, manufacturing, consumer, and non-profit sectors. The instructors provide extensive examples drawn from business to business, public, private, and international markets in order to ensure that all participants develop the ability to apply effective principles and techniques to the marketing challenges they face.
This program provides an excellent introduction to basic marketing principles. It is designed for: managers and executives who do not possess a formal background or training in the field of marketing; those who seek an intensive review of marketing principles; and/or those who simply require a more comprehensive understanding of the pivotal role marketing plays within their organization.
Carlson Executive Development Center
Carlson School of Management
University of Minnesota