The Experiential Marketing Summit

Venue: InterContinental Hotel

Location: Chicago, Illinois, United States

Event Date/Time: Apr 20, 2004 End Date/Time: Apr 21, 2004
Registration Date: Apr 15, 2004
Early Registration Date: Feb 20, 2004
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Event Marketer Magazine presents the 2nd Annual Experiential Marketing Summit, a conference on face-to-face strategies and tactics leading brands are using to increase sales, boost market share, and create demand for products and services.

Our faculty of 20 top-level brand-side marketers will share their best practices, insights and experiences across all channels of face-to-face marketing -- from consumer and b-to-b events to mobile marketing, street tours, trade shows, proprietary events and

Join a Faculty of the Industry's Leading Experts from
- Miller Brewing Co.
- Nokia
- McDonald's
- Wm. Wrigley Jr. Co.
- Cisco
- ChevronTexaco
- Microsoft Xbox
- Dow Jones/Wall St. Journal
- Tropicana
- Cingular
- ING Direct
- Snapple Beverage Corp.
- Hewlett-Packard
- DaimlerChrysler
- Nintendo of America
- Washington Mutual
- Subaru of America
- State Farm Insurance, and more...

This conference will arm you with actionable
information, strategies, insights and best practices that you can put to work immediately to supercharge your event programs.

Here's a sample of the leading-edge sessions that you'll find at the Summit:

- The Role of Corporate Procurement Depts. in Event Marketing.
Speaker: Global Event Marketing Procurement Manager, H-P

- How to attract VIP Attendees to your Events.
Speaker: Director of Market Strategies, Dow Jones/Wall St. Journal

- The New Marketing Mix: Integrating Events to Increase Sales.
Speakers from Subaru, Microsoft, Tropicana, ING

- Organizing Your Event Dept. to Optimize Performance.
Speaker: Strategic Events Manager, Cisco Systems

- How to Turn Your Mobile Marketing Program into a Profit Center.
Speaker: Event Marketing Manager, H-P

There are more than 20 other great sessions offered at Event Marketer Magazine's 2nd Annual Experiential Marketing Summit -- Measuring ROI, New Sponsorship Strategies, BtoB Road Shows, 360-Degree Trade Show Strategies, Retailtainment, Creating Message-Centric Events, Proving Performance at Retail, and more...

Keynotes from Seth Godin and ING Direct's CMO:
Highlights of the conference will be best-selling author Seth Godin's keynote luncheon presentation (and "Godin Unplugged" afternoon workshop), and ING Direct Chief Marketing Officer David Lewis' keynote presentation on how the bank uses experiential marketing strategies to generate 40% of new accounts via word-of-mouth.

Want networking opportunities?
You get them at our classic networking reception.

Want to test-drive new technologies to help you measure ROI and streamline your event processes? You get them at our Event Tech demo area.

Want unmatched value from a conference?
You'll get it at the Experiential Marketing Summit, created and produced by the editors of Event Marketer Magazine, which has the knowledge and the relationships that bring you the BEST qualified speakers. No sales pitches, no hidden agendas -- just quality content and the pressing issues that marketers like you are dealing with every day.

Unmatched Conference Value:
All main conference registrants will receive a CD-ROM with speaker presentations and audio recordings of their sessions, as well as a copy of Seth Godin's forthcoming book, which will debut at our conference.


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