Event Date/Time: Feb 20, 2004
Paper Submission Date: Jul 16, 2004
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Learn first hand how new pricing models such as utility computing, on-demand computing and software as a service could significantly grow their revenus. Hear how innovative product activation technology can increase software sales while accelerating time to market.

Senior executives from industry-leading software companies, global corporations, analyst firms and management consultancies are invited to submit a proposal to speak at this year’s event. Previous SoftSummit presenters included Presidents, CEOs, CTOs, CIOs, and VPs from major global organizations such as Adobe, Agilent, Borland, Honeywell, IDC, Macromedia, Macrovision, McKinsey & Company, Motorola, Nokia, Oracle, Salesforce.com, Sun Microsystems, VERITAS Software and others.

Conference attendees have praised SoftSummit for providing an invaluable forum for software publishers and customers to interact, brainstorm and openly discuss the challenges and opportunities in software pricing and purchasing. SoftSummit is a unique software industry event that offers direct access to leading-edge thinking on software pricing and licensing, and reflects the changing dynamics and relationships between publishers and their customers. The response to last year’s sold-out event proved the demand for this unique forum and we anticipate even greater attendance at SoftSummit 2004.