5th Annual US Hispanic Market Boom

Venue: Hyatt Regency Hotel

Location: Los Angeles, California, United States

Event Date/Time: Jun 10, 2004 End Date/Time: Jun 11, 2004
Registration Date: Jun 10, 2004
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Description

Soon, this market will represent close to $1Trillion in buying power. While this is clearly good news for Latino marketers, the tough part is in keeping up with the influx of a prolific growth of media channel options, increasing pressures on measurement tools and processes, integration of messaging, media and positioning platforms, customer loyalty and retention strategies and the making sense of what it really means to make your campaigns truly bilingual and bicultural…. This forum, a part of the longest running series of multicultural marketing events in the country addresses the most current issues facing both mainstream and multicultural marketers and will help you see what’s hot and what’s next and build solid contacts and networks to maximize your customer experience, community relationships, market shares and your ROIs.

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