CANADIAN PHARMA SUMMIT

Venue: THE OLD MILL

Location: TORONTO, ONTARIO, Canada

Event Date/Time: May 26, 2004 End Date/Time: May 27, 2004
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Description

This year’s distinguished roster of leaders in Bio-Pharmaceuticals will share their considerable experiences in many areas of vital interest to those with responsibility for sales, advertising and marketing functions in the industry. Their accumulated strategic and tactical knowledge will provide practical solutions and useful analysis on:
Strategic directions for the Canadian pharmaceutical industry
The implications of off-label usage -
to avert the legal, regulatory, marketing risks
Canadian privacy laws: policy, principles and practical advice
Online pharmacy, internet and international pharmacy market assessment
Winning public relations strategies for marketing pharma (case studies)
Efficiencies in Pharmaceutical Marketing to accelerate brand penetration
Legal issues arising from cross-border internet pharma
Advertising, marketing and sales convergence strategies for improved roi
Outlook on direct-to-consumer advertising in Canada – moving forward?
Best practices for more effective
continuing healthcare education (CHE) delivery
Ensuring access by market groups – overcoming the complexities

and much more

Venue