Event Date/Time: Jun 28, 2004
End Date/Time: Jun 29, 2004
IQPC's inaugural Canadian Conference on "Multicultural Marketing & Branding" will provide you with the ideal forum to learn from market leaders and break free from your competition! By attending, you will hear how to establish an effective multicultural marketing campaign, implement focus groups and undertake sound market research, position your brand for a receptive response from your target market, and measure the overall performance of your multicultural marketing initiatives.
Don't miss presentations from these key contributors and learn how:
CHIN Radio has become Canada's most recognized company in effectively reaching and achieving loyalty from a diverse multicultural marketers!
TELUS Mobility has been successfully marketing to various ethnic groups for a number of years through promotional programs and an innovative 4-piece marketing method, the Royal Bank of Canada and the Heart and Stroke Foundation of Canada.