Using ROI to Sell to the Life Sciences Industry (a Kotler Marketing and Sales Seminar)

Venue: Crowne Plaza

Location: Cambridge, United Kingdom

Event Date/Time: Jul 09, 2004 End Date/Time: Jul 09, 2004
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Kotler Marketing Group presents Using ROI to Sell to the Life Sciences Industry, a first-of-its kind training program, developed specifically to help marketing and sales people in the Life Sciences industry understand the challenges of ROI-based selling and how to systematically overcome them. In our training program, we walk you through all the stages of the ROI selling process, including: understanding what ROI is and how to measure it; identifying situations where ROI-based selling is most advantageous; building spreadsheet-based sales tools; planning for the initial sales call; investigating customer requirements; and using ROI research to strengthen and reinforce customer relationships. Kotler Marketing Group’s ROI seminar is a one day program designed for sales managers and representatives, marketing & product managers, field sales engineers, and marketing and sales executives. For more information on Kotler Marketing Group’s ROI Training Program, or any of our ROI Services, call us at 1-800-331-9110, or visit us at