Event Date/Time: May 20, 2004 End Date/Time: May 20, 2004
Registration Date: May 19, 2004
Early Registration Date: May 07, 2004
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Description

Search Engine Marketing (SEM) Road Show features world-renowned search engine marketers Catherine Seda, author of the book Search Engine Advertising, and Shari Thurow, author of the book Search Engine Visibility.

We've created the Search Engine Marketing Road Show to teach Webmasters, entrepreneurs and marketers how to:

• Build a Web site that satisfies your both site's visitors AND the search engines
• Design dos and don'ts
• Successful Web site architectures
• Avoid costly copywriting and design mistakes
• Keyword research: tips and tools
• Learn proven techniques and strategies for long-term results
• Attract the *right* visitors to your Web site cost-effectively
• Ads and landing pages that turn visitors into buyers
• Increase your profits with bid management tools
• Campaign demos for Google, Overture and all the other ad providers
• Persuade visitors to become customers
• Increase your profits with bid management tools
• Use tracking tools to improve your profitability

An effective search engine marketing strategy includes both optimization and advertising efforts. There are ways to make your site design "search engine friendly" to achieve high rankings, at a low cost. You can also buy keywords to drive visitors to your site...within days. Each method has its own techniques and tools for achieving success.

Each expert will show examples of what works and what doesn't. There's time for open discussions, so get ready to ask questions and receive customized recommendations for your sites and advertising campaigns.

Venue

921 SW Sixth Avenue
Portland
Oregon
United States
MORE INFO ON THIS VENUE

Additional Information

Register early to save $100. The first 10 people who register will receive copies of Search Engine Advertising and Search Engine Visibility (a $60 value).

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