Marketing in the Oilfield: Commercializing New Technologies

Venue: The Houstonian

Location: Houston, Texas, United States

Event Date/Time: May 26, 2004 End Date/Time: May 26, 2004
Registration Date: May 26, 2004
Early Registration Date: May 21, 2004
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Please join industry colleagues for this one-day conference held in Houston, Texas, on May 26, 2004, which will examine how companies successfully commercialize new technologies and achieve rapid market adoption. Hosted by Gulf Publishing Company, this seminar will focus on the specific needs of the energy industry.

Designed for VPs of Technology, Product Managers and VPs of Marketing, this conference will explore several stages throughout the commercialization process and incorporate multiple perspectives. Planned presentations from leading oilfield service and technology companies such as Shell Technology Ventures, ABB Lummus Global, Halliburton and EDS will address:

•Assessing and Embracing Risk in Supporting New Technologies

•Findings from 2004 Successful New Product Commercialization report, which takes a global view of how decision makers assess new technologies, products and services

•Case Studies of Lessons Learned and How to Prioritize Technologies for Commercialization

•Examination of Other Industries and Trends in Technology Acceptance

This seminar will be an excellent opportunity to share experience and gain knowledge on best practices for planning, developing and selling oil and gas technology.


111 North Post Oak Lane
United States

Additional Information

Price: Register by May 21: $425 Register after May 21: $495