Venue: St. Andrew’s Club and Conference Centre

Location: TORONTO, ONTARIO, Canada

Event Date/Time: Sep 22, 2004 End Date/Time: Sep 23, 2004
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This program is specifically designed to provide senior communicators with practical and tangible internal and external communication applications and strategies. Attend one or both days to hear leading experts share their practical expertise on:

SEPTEMBER 22, 2004
Internal Communications

SEPTEMBER 23, 2004
External Communications


Additional Information

Qualitative vs quantitative measures: achieve tangible results and establish valid and reliable communication performance indicators Value-band performance measurement framework that will help quantify ROI results PIPEDA and its effect on managing data and sensitive communiqués: critical privacy considerations for communicators Internal crisis communication preparedness – special considerations for different emergency situations Measuring intranet viability and vulnerability – identifying necessary tools Overcoming spam and anti-virus software slowdowns Capturing the public’s attention – identify your target audience and meet their specific needs Building and maintaining organizational credibility in the court of public opinion Design an effective communication plan before an emergency strikes Language and accessibility – latest communication tools and marketing resources for reaching multi-market audiences Communicating with public sector organizations - getting your organization heard and your business objectives approved Create powerful internet sites and gauge the effectiveness of your internet