International Conference on Marketing Paradigms for Emerging Economies (ICMPEE2005)

Venue: Indian Institute of Management Campus

Location: Ahmedabad, Gujarat, India

Event Date/Time: Jan 11, 2005 End Date/Time: Jan 13, 2005
Registration Date: Oct 15, 2004
Abstract Submission Date: Jun 30, 2004
Paper Submission Date: Oct 15, 2004
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The Indian Institute of Management, Ahmedabad, announces an International Conference on Marketing Paradigms for Emerging Economies on January12-13, 2005. The objectives are :

· To exchange research-based insights on issues addressing marketing paradigms for emerging economies.

· To provide a platform for sharing knowledge among academicians and practitioners on marketing issues related to emerging economies.

These will be achieved through multi-disciplinary research-based ideas and discussions on the frontiers of marketing in emerging economies. The main agenda is to bring about richness in discussion by encouraging contributions that address the conference theme from emerging as well as other economies.

Areas of Interest

Papers that broadly address the conference theme and issues are invited from both academicians and marketing professionals that bring about new ideas, concepts, and paradigms for discussion. Papers should be based on original empirical research or real life case studies relating to emerging economies. They could be on any of the aspects of marketing management including but not necessarily limited to the topics given below:


Understanding consumers in emerging economies (including papers dealing with issues of consumption and buying behaviour of individuals/ organizations, social, cultural, technological and other factors of the operating environment of organizations affecting individual and organizational consumption and buying behaviour).

* Issues in managing marketing environment in emerging economies (including contribution in areas such as new technologies and e-marketing, globalization, legal aspect, ethical, and social issues).

* Nature and characteristics of competitive scenarios in emerging economies (including topics dealing with market structure, competitive behaviour, role of innovation, and other strategies propagated).

* Opportunity identification and assessment for emerging markets (including choosing markets and assessing the market opportunities; entry and expansion strategies).

* Issues in managing market offers in emerging economies (covering issues such as product management, new product introduction, brand management, assigning monetary values, relationship management, social and non-profit marketing, services marketing, retailing, distribution channels, sales management, advertising, direct marketing, sales promotion, integrated communication, cross-cultural negotiations, organization design, and management for marketing efficiency and effectiveness).

Guidelines for Abstract Submission

Selection of papers for presentation will be based on detailed abstracts of up to 2,000 words. Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be selected. One hard copy and a soft copy of the abstract in Microsoft Word for Windows should reach the conference chair not later than June 30, 2004. The electronic copy should be mailed to Authors should provide a footnote giving contact address and email id. Authors will be notified of acceptance by August 10, 2004. Two hard copies of the complete paper along with an electronic version should reach the conference chair by October 15, 2004.

Acceptance of the abstract implies that at least one of the authors will attend the conference and present the paper. In case a paper is submitted for presentation in absentia, a processing fee of US $100 would be charged.

Guidelines for Submission of selected Papers

Two hard copies and one diskette (3.5") or a compact disc in Microsoft Word for Windows of the papers selected for the presentation at the conference will have to be submitted by October 15, 2004. An electronic version of the paper should be sent to in Acrobat 5.0 version. Papers must include a clear indication of the purpose of research, methodology, major results, implications and key references. They should adhere to the following:

Maximum length 6,000 words excluding title/cover page and references
Margins 2.5 cm. or 1 inch
Font Times New Roman, 12 point
Spacing 1.5
Title page Title, author(s), affiliation(s), contact details
Synopsis Not more than 200 words and a maximum of four key words

For references, footnotes etc. authors should use the style of Vikalpa: The Journal for Decision Makers (, IIMA’s quarterly publication. Formulae, figures and tables should be placed in the text.

Selected papers would be published as proceedings of the conference. Some of them may also be published in Vikalpa: The Journal for Decision Makers after due review process.


Registration fee of Rs 2500/- (U. S $ 250) per participant should be sent latest by October 15, 2004, through a demand draft/banker’s cheque in favour of “Indian Institute of Management, Ahmedabad.” payable at Ahmedabad. For students, the fee would be Rs 500 /- (U.S.$ 50). Registration fee will include inaugural dinner, lunch and tea for the conference days, and a copy of the conference proceedings.

The registration form, available on the website, along with the Demand Draft should be sent to:

Dr. Sonal Kureshi/Ms. Vandana Sood
Indian Institute of Management,
Ahmedabad - 380015
Gujarat, India

Travel and Local Hospitality

The Institute will reimburse the expenses of travel (by Three-tier Air Conditioned coach of Indian Railways ) for paper presenters residing in India. In case of joint authors, the travel expenses of one of the authors would be reimbursed. The conference is being held on the campus of the Institute. Limited numbers of rooms are available at the executive training centre for conference participants on payment on first come first basis. Intimation for reservation of the room should be sent along with the registration fee. The reservations at the executive training centre located on the campus shall be confirmed only on receipt of full payment by demand draft/banker’s cheque in favour of “Indian Institute of Management, Ahmedabad” payable at Ahmedabad.

The city has several decent hotels near the Institute. You may like to contact the hotels directly to reserve your accommodation.

Indian Institute of Management,Ahmedabad

The Indian Institute of Management, Ahmedabad, established in 1961, has evolved from being India’s premier management institute to a notable international school of management It aims to professionalize some of the vital sectors of India's economy through teaching, research, training, institution building and consulting. Its academic activities include the 2-year full-time Post-Graduate Programs in Management (PGP) and Post Graduate Program in Agri-Business Management (PGP-ABM) equivalent to MBA. The Institute also offers a doctoral level Fellow Program in Management (FPM). The Post Graduate Program is ranked best in the continent, and among the best in the Asia-Pacific Region. The Institute admits 250 participants every year for the Post Graduate Program based on a highly selective admission process from amongst over 125,000 applicants. It enjoys special preference of recruiters from India and abroad on account of its excellent performance sustained over a long period of time and its strong brand image. The achievements and success of the alumni bear testimony to the Institute’s high standards of excellence of management education. The Faculty Development Program (FDP) is yet another offering, specially designed for teachers, researchers, and trainers in HRD, training colleges and industrial organizations for their management education requirements. In addition the Institute offers several Management Development Program which focus on functional and sectoral areas to bring the latest in management discipline to practicing managers. The institute has an Exchange Program for students with a number of premier business schools and universities in Europe, North America, and the Asia-Pacific region.

One of the strengths of the Institute is the faculty who are distinguished as teachers, researchers, and consultants. The Institute currently has strength of 75 faculty members working in 8 Functional Areas and 5 Centers and Research groups.
For more information please visit the Institute’s website