Integrated Marketing Communications (IMC) Conference for Branding & Customer Management

Venue: JW Marriott Hotel Kuala Lumour

Location: Kuala Lumpur, Malaysia

Event Date/Time: Aug 06, 2004 End Date/Time: Aug 06, 2004
Early Registration Date: Jul 09, 2004
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This one-day conference will go beyond theories to reveal how leading practitioners have achieved the perennial imperatives of cost efficiencies and marketing effectiveness through seamless integration of key messages. Grab this opportunity to gain practical insights into proven IMC strategies for boosting brand and customer equity. Hear top case studies including Avaya,, DiGi Telecom, MBF Cards & Tourism Malaysia.