Food & Beverage Marketing Summit

Venue: Le Meridien Beach Plaza

Location: Cannes, France

Event Date/Time: Sep 20, 2004 End Date/Time: Sep 22, 2004
Paper Submission Date: Jul 31, 2004
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Description

The consumer market is not easy to satisfy nor keep up with. Consumer trends change almost daily providing a tricky mixture of new opportunities and challenges to overcome. CSR, traceability and demanding labelling requirements are putting additional burden on an industry which is already: competing with the growth of the retail brand; battling the expanding allergen issue and gearing up to deflect responsibility for the growing obesity problem as it onus shifts from product creation to ingredient awareness. With these increased pressures rapidly coming to a boil, it is critical for Food & Beverage manufacturers to exploit these challenges for every potential opportunity in order to remain profitable and competitive in this ever-changing market.
Programme
A variety of conference and specifically modelled sessions will address the strategic and key issues facing the food and beverage industry today.
The final content will be determined through an ongoing process of research with delegates, industry experts and relevant parties.
Three days of the one-to-one business meetings are combined with a robust agenda of keynote presentations, discussion groups and networking activities to deliver an efficient, unparalleled direct sales channel with proven results.

Audience
Attending the event is a delegation of executives from the manufacturing community who have clearly demonstrated that they are planning on purchasing products and services in the coming 0-18 months. The marketing function is complex in any industry. Therefore extensive pre-invitation research is conducted to ensure that we are confirming the most appropriate executive from each organization – those executives with ultimate responsibility and authority for marketing products & services.

Solution Providers
Solution providers are chosen who have products and services that enable manufacturers to capitalize on growing trends rather than be eaten by them.
marcus evans strives to have represented only those Solution Providers whose products and services meet the demand of the buying market: Companies who offer packaging solutions which can increase brand loyalty, capitalize on consumer fancy and adhere to growing labelling legislation and growing consumer demands; Organizations who offer more innovative channels for product awareness and distribution; Firms who have innovative advertising strategies to capitalize on the growth of the snacking trend.
marcus evans aims to have the most proactive and successful companies in attendance to deliver to the executive delegation the products and services they require to reach new levels of profitability and success.

Venue

Additional Information

Contact: Julita Bartkowiak Marketing Manager +31 20 531 2884 julitab@marcusevansnl.com Organisers: marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 29 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement. Above all marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success. For more information please visit www.marcusevans.com

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