Marketing in the Oilfield: Whats a Brand Worth?

Venue: The Houstonian

Location: Houston, Texas, United States

Event Date/Time: Aug 18, 2004 End Date/Time: Aug 18, 2004
Registration Date: Aug 17, 2004
Early Registration Date: Jun 30, 2004
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Branding can remain one of the most vexing aspects of running an effective marketing program. Gulf Publishing Company cordially invites you to join us on Wednesday, August 18, 2004 in Houston, Texas for a one-day conference examining the value of branding efforts through case studies of leading companies and their strategies for developing and leveraging their brands.

Presentations tentatively scheduled include:

-Oilfield Brand Equity: Findings from Research Survey

-The Recent Relaunch of the Texaco Brand (invited)

-Juggling Egos and Identities: Panel Discussion on the Relative Merits of Keeping or Disposing of Acquirees' Brands (Presentations by two companies with opposing approaches)

-Brand Architecture: Reconciling Product and Service Line Brands

-Global Corporate Brand Management: BP (invited)

-Fulfilling the Brand Promise: How to Achieve Internal Alignment

-Discovering Corporate Identity: Norsk Hydro and Brand Asset Management (invited)


111 N Post Oak Ln
United States

Additional Information

Fees: $375 is registered by June 30, 2004 $425 after June 30