Event Date/Time: Oct 23, 2004
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End Date/Time: Oct 26, 2004 |
Registration Date:
Oct 23, 2004 |
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Early Registration Date:
Sep 10, 2004 |
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Description
The 2004 PRSA International Conference in New York City is an absolute must-attend for public relations and communication professionals. We are the architects of change, helping the organizations we work for listen to and respond to the world around us as it evolves and shifts. And we must be advocates of understanding, interpreting our organizations to stakeholders with diverse and disparate concerns and needs. As the world changes, our profession changes along with it. We demonstrate the ultimate value of our profession to a world that needs our insights, our expertise and our commitment as never before.
Venue
Additional Information
The largest PRSA International Conference ever:
More than 150 professional development opportunities, conducted by agency, corporate and government public relations leaders, grouped in three new tracks:
Issues Facing the Profession
Managing & Measuring
Strategies, Tactics, Specialties
Plus Case Studies, Pre-Conference Seminars, PRSA at Work Sessions
New for the first time, Master Classes – in-depth interchanges conducted leading authorities
With a Special Sunday Night Opening Gala at Lincoln Center
Four Valuable General Sessions:
SUNDAY OPENING
Donald Trump
Star of NBC’s hit series,
“The Apprentice”
Master businessman and author
MONDAY
Through the Looking Glass:
When Policies and Politics Collide with the
Global Marketplace
Speaker to be announced
TUESDAY
When News Becomes More
Business than Journalism:
Who Wins;Who Loses?
Ken Auletta
Media columnist for
The New Yorker and
author of “Backstory: Inside
the Business of News”
Look Who’s Talking:
It’s Larry King,Live!
CNN’s Larry King
Plus:
MONDAY LEGENDS LUNCHEON
Special Master of Ceremonies
Al Roker
Emmy Award-winning co-host of NBC’s “Today”show and
best-selling author