The B-to-B Marketing Conference

Venue: Westin Kierland Resort and Spa

Location: Scottsdale, Arizona, United States

Event Date/Time: Sep 21, 2004 End Date/Time: Sep 23, 2004
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Description

Attend this Conference to Maximize Your Marketing ROI

Come to Scottsdale and discover why The B-to-B Marketing Conference will help you ensure the best results for your marketing ROI. Companies depend on us to educate the industry about how to maximize their marketing ROI, drive demand generation, utilize multiple channels, integrate marketing & sales processes and staffs, harness the power of technology and vendors, nurture customer and prospect relationships, and explore brand-building strategies and tactics.

Whether you are developing existing products and services or launching new ones, this conference will give you the proven strategies and the tools to be successful.
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Why You and Your Colleagues Need to Attend The B-to-B Marketing Conference:

- Optimize your marketing ROI now
- Learn how to increase sales & demand — while building your brand
- Increase customer retention & acquisition
- Create successful launches — new product lines and new markets
- Integrate sales and marketing processes to surpass your sales goals
- Create a customer-centric, not product-centric organization
- Find out who is integrating new technologies with legacy systems
- Network with hundreds of business marketing minds under one roof
- Collaborative forums serve as your personal think tank
- Breakfast roundtables stimulate your creativity
- Luncheon roundtables expand your networking capacities
- Exhibit Hall packed with solutions to business marketing challenges
- Over 50 dynamic, expert speakers to learn from
- Over 30 informative sessions to choose from
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Information-Packed Conference Sessions Explore the Keys to:

- Optimizing ROI & Demand Generation
- Sales and Marketing Integration
- Customer-Centric Sales and Marketing
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NEW! Collaborative Strategic Leader Forums

Designed specifically for senior level B-to-B marketing executives, these intensive, collaborative strategic leader forums will offer you the latest ideas and strategies involving:

- Customer Communications Management: Best Practices For Managing E-mail and Permission Marketing Programs Across The Organization

- Driving Growth In The Small Business Market

- Integrating the Sales & Marketing Machine For Top Performance

Venue

6902 East Greenway Parkway
Scottsdale
Arizona
United States
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Additional Information

For registration information, please visit http://www.the-dma.org/dmab2b/registration.shtml