2nd European Steel Success Strategies

Venue: Intercontinental Le Grande Hotel

Location: Paris, France

Event Date/Time: Dec 01, 2004 End Date/Time: Dec 03, 2004
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Crisis or Crescendo
Will steelmakers' metallics dance to the same song in 2005?

_ Speaker/panellists and attendees represent the "Who's Who" of the international
steel industry
_ The unique "machine gun" roundtable format cuts through the clutter and
provides those in attendance with key insights into top decision-makers' views on
critical subjects
_ Early December is an ideal time to assess key possible developments for 2005
_ The most significant European-based global steel congress with substantial
opportunities for INTERACTION and NETWORKING with distinguished speakers
and fellow peers
_ Speaker/panellists and attendees from all regions of the world

Will 2005 be a continuation of "good times" for the steel mills, or will
the price spikes of 2004 create big problems for the mills - including
excess supply, lower demand and steel pricing "death spirals"?
Following the success of our inaugural "Steel Success Strategies" in Europe last
December, Metal Bulletin and World Steel Dynamics are, once again, bringing
together the cream of the European and global steel industry in a unique roundtable
format. Given that the "Steel Success Strategies" (SSS) in New York in June has an
attendance of 900+ people, we expect a minimum of 500 attendees at the SSS Paris
conference this early December (versus 300 at our inaugural conference in 2003).
WSD and Metal Bulletin/American Metal Market have access to the top people in the
steel industry and the tradition of creating panels in which the dynamic tension and
interaction between speakers and audience is unrivalled. Heralded as a "mindblowing
experience", this event is an assault on the strategic senses of all in the steel

New events and conditions now occur so rapidly that industry executives are
embracing every opportunity to learn about, and get up to speed with, the implications
of these new events. The "Steel Success Strategies" series of events have established
themselves as THE unmissable events of the year in both Europe and the USA.