2nd MULTICULTURAL BRANDING 2004 (2nd MULTICULTURAL BR)

Venue: Wyndham Bel Age

Location: West Hollywood, California, United States

Event Date/Time: Oct 19, 2004 End Date/Time: Oct 20, 2004
Registration Date: Oct 19, 2004
Early Registration Date: Aug 23, 2004
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Description

Maximize the ROI for your ethnic marketing programs!


The U.S. consumer market has become so dramatically diverse that more than 1/3 of the nation's population - 100 million people - live in households that have changed from a dominantly white, traditional family to a multiracial family of different sizes and configurations. With the number of ethnic consumers on the rise along with their spending dollars, you are undoubtedly striving to connect with them.


Though the ethnic markets are highly lucrative, they are still a largely untapped market. Many companies find them to be elusive and fragmented with multiple languages and varying levels of acculturation and assimilation into mainstream American culture. Despite this, to remain competitive for the future most organizations are developing products and marketing plans to meet the needs of these groups. What is your company doing to stay ahead of the game?


Now is the time for you to uncover the unique characteristics of these emerging American cultures and to create messages that will connect with them to build enduring brand relationships. Break free from the crowd of competition! Take advantage of this opportunity to help you capture the hearts, minds, and money of America’s growing diverse markets.


This event is a must-attend for professionals wanting to learn more about Latino, Asian-American, African-American, and Eastern and Central European consumers, how to research these groups, and how to develop and deliver high-impact messages to get them talking about your products and brands.


ATTEND AND LEARN HOW TO:

– Translate your brand’s key consumer strategy into customized messages that resonate with diverse consumers

– Identify and select the appropriate segments and sub-segments within multicultural markets

– Build brand strategy, message, and creative based on well-executed market research and segmentation

– And much, much more!


LEARN DIRECTLY FROM THE EXPERIENCES AND INSIGHTS OF ETHNIC MARKETING LEADERS FROM:

- American Greetings

- Astrazeneca

- Bank of America

- BET

- California Milk Processor Board

- Fox Home Entertainment

- General Motors

- Los Angeles Dodgers

- Pepsi Cola North America

- Tampico Brand/Marbo Inc

- Target Corporation

- Unilever – HPC

- VISA

- Warner Bros

- Western Union


The only way to hear from these experts is to reserve your space now. We expect this event to sell out quickly so do not delay - register TODAY!


For more information please visit www.iqpc.com/multicultural, email info@iqpc.com, or call 1-800-882-8684.

Venue

1020 N San Vicente Blvd
California
United States
MORE INFO ON THIS VENUE