Event Date/Time: Nov 22, 2004 End Date/Time: Nov 23, 2004
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Learn from Industry Experts How to Successfully Tackle Critical Pharma Challenges and Equip Your Organization with the Competitive Edge

The Pharmaceutical industry has recently been plagued with a number of challenges that pave the way for significant changes in the way business will be done going forward. Whether in the sales, marketing or regulatory arenas, pharma companies must delicately navigate the ever-changing legislative requirements, while finding a way to promote innovation, increase profits and gain the market advantage in an extremely competitive environment.

The Canadian Institute's 12th Annual Pharmac™ can help you to deal with these challenges effectively, through the benefit of expert insight and advice regarding the most sensitive industry issues. This conference will cover it all: pricing concerns, the future of formularies, the cross border debate, harmonization, generics, physician access and much more!

Attend Pharmac™, Canada's premier pharmaceutical conference and hear from your peers at Pfizer Canada, Sanofi, Astra Zeneca, Wyeth Canada, Merck Frosst Canada Inc., Galderma Canada Inc., Abbott Laboratories Ltd., ZLB Behring, Purdue Pharma, Biogen Idec Canada Inc., Shire BioChem Inc., Serono Canada Inc., Paladin Labs Inc., Fournier Pharma Inc., Cangene Corporation, Genpharm Inc., Alcon and more, on how they have overcome the latest industry challenges to ensure legal compliance while increasing profits.

Plus get the latest intelligence and insights into critical industry challenges including:
*Industry's performance over the past decade — on pricing and R&D
*The future of internet pharmacies: Will regulators put them out of business?
*Ensuring greater submission transparency for optimum government/industry collaboration
*Examining the domestic and global implications of the passing of Bill C-9
*Minimizing the effect of cost controls on R&D investment
*Marketing successfully, while avoiding unlawful claims
*Understanding physician motivators to increase practitioner appointment level

If you are involved in selling, marketing or regulating pharmaceuticals in Canada, you can't afford to miss Pharmac™ 2004. Be where your colleagues and competitors will be on November 22 and 23, 2004.